Demand Generation Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Strategize, develop, and implement multi-channel demand generation campaigns utilizing email, paid social, SEM, retargeting, and organic channels.

• Take ownership of marketing-sourced pipeline objectives and evaluate campaign performance in relation to revenue targets.

• Oversee the demand generation budget, monitor spending against ROI, and adjust allocations based on channel effectiveness.

• Manage funnel content comprehensively, including blog articles, ebooks/guides, landing pages, and nurture email content.

• Ensure that campaign content aligns with current positioning and messaging strategies.

• Create a scalable content calendar and establish an efficient production workflow.

• Develop and manage lead nurturing email initiatives and campaign workflows within HubSpot.

• Collaborate with the GTM Engineer on campaign automation and data requirements.

• Monitor and resolve campaign-level workflow challenges, escalating systemic issues as necessary.

• Collaborate on promotion for webinars and events, setting registration objectives and post-event lead nurturing.

• Work alongside Product Marketing on narrative development, positioning, and competitive messaging.

• Collaborate with SDRs concerning lead handoff, MQL quality feedback, and conversion tracking.

• Evaluate campaign and content performance to enhance MQL volume, conversion rates, and customer acquisition costs.

• Stay updated on emerging channels and AI-driven marketing/content tools.

• Report directly to the VP of Marketing and engage cross-functionally with Product Marketing, Commercial Enablement, Event Marketing, Strategic Partnerships, and SDR teams.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related discipline is required; an equivalent combination of education and experience will be accepted.

• 3–5 years of experience in demand generation, growth marketing, or a comparable B2B marketing position.

• Familiarity with marketing automation platforms is essential, with a preference for HubSpot.

• Experience with CRM systems, particularly Salesforce.

• Excellent writing skills for crafting blog posts, email content, and landing page copy.

• Strong analytical capabilities and experience in interpreting campaign data.

• Ability to collaborate with technical GTM/RevOps teams on automation and data requirements.

• Consistent and predictable attendance is required.

• Proficient in computer use.

• Adept with MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other educational technologies.

• Self-motivated and comfortable managing ambiguous, cross-functional challenges.

• Demonstrated project management and prioritization skills.

• Capable of managing multiple campaigns concurrently.

• A tendency towards experimentation and iteration, particularly with AI-enabled content and marketing tools.

• Ability to work at a computer for extended periods.

• Capable of satisfactorily performing essential duties, with or without reasonable accommodations.

🏝️ Benefits

• Support for professional growth and development.

• Access to tools, resources, and support to advance your career.

• Flexible work environment.

• Emphasis on work-life balance.

• Minimal travel requirements, mainly for occasional team or company offsites.

• Option for remote work.

• Commitment to equal opportunity employment.