Global Paid Media Manager

This is a fully remote position, open to applicants in Brazil, +3 more countries.

📋 Description

• Strategize, initiate, enhance, and oversee social programmatic media campaigns that meet client objectives, audience insights, and customer journeys.

• Create campaign frameworks, audience strategies, investment plans, bidding techniques, placement strategies, and testing models.

• Execute and refine campaigns across DSPs, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other emerging platforms.

• Make activation and investment choices based on business goals, audience behavior, campaign performance, and client or proprietary data.

• Manage performance metrics including reach, frequency, CTR, conversion rate, CPL, CPA, CAC, ROAS, and other key performance indicators.

• Implement test-and-learn methodologies across audiences, creative assets, placements, bidding strategies, inventory, frequency, and campaign architecture.

• Supervise campaign setup, trafficking, quality assurance, optimization, troubleshooting, reporting, forecasting, and billing processes.

• Ensure brand safety, fraud prevention, viewability, tracking accuracy, and data quality transparency.

• Assist in audits of prospective and existing client social and programmatic accounts.

• Identify opportunities for campaign expansion, testing of new buying strategies, and enhancements in efficiency and scale.

• Create activation plans that align with client business objectives and customer journeys.

• Present performance, analysis, and insights of campaigns to clients and internal stakeholders.

• Offer proactive, data-driven recommendations and articulate strategies and results in straightforward business terms.

• Cultivate trusted client relationships through responsive communication, dependable execution, and strategic advice.

• Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams.

• Organize creative requirements, tracking needs, reporting expectations, and campaign timelines.

• Provide guidance and mentorship to junior team members.

• Develop and refine activation standards, processes, and best practices.

• Stay updated on platform changes, privacy developments, measurement capabilities, inventory quality, emerging technologies, and industry trends.

• Contribute to team learning, professional growth, and subject-matter expertise.

⛳️ Requirements

• A bachelor's degree in marketing, advertising, business, or a related field is preferred.

• Three to five years of experience in social media activation, programmatic media, performance marketing, or a related area.

• Practical experience in planning, activating, optimizing, and reporting on social programmatic campaigns.

• Experience with commerce, retail media, direct-response, or growth-oriented clients is required.

• Familiarity with one or more DSPs and social advertising platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X.

• A solid understanding of audience strategy, campaign structure, bidding, budget allocation, inventory selection, forecasting, testing, optimization, reporting, troubleshooting, and billing.

• Knowledge of pixels, conversion tracking, attribution, brand safety, fraud prevention, viewability, and data quality standards.

• Experience in analyzing campaign data using Google Analytics, Looker Studio, Tableau, Skai, or similar platforms.

• Strong analytical and problem-solving capabilities.

• Excellent client communication and presentation skills.

• Capability to manage multiple campaigns, platforms, priorities, and deadlines.

• Ability to mentor junior team members and contribute to activation standards.

• Collaborative experience across strategy, planning, analytics, creative, CX, and investment teams.

• Strong knowledge of social programmatic trends, buying practices, measurement methods, and emerging technologies.

• Must reside outside the United States, with priority given to candidates in Brazil, Colombia, Mexico, and Peru.

• Experience in paid search is beneficial but not mandatory; SQL experience is a plus.

🏝️ Benefits

• Remote-first work environment.

• Inclusive, human-centered company culture.

• Opportunities for professional development and team learning.

• Chance to mentor junior team members.

• Opportunity to contribute to subject-matter expertise and thought leadership.