Senior Demand Generation Marketer

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take full ownership of the inbound and marketing-sourced pipeline objectives from start to finish.

• Transform current demand-generation initiatives into a scalable operation.

• Manage paid advertising campaigns, HubSpot nurturing processes, the email calendar, and overall conversion rates throughout the funnel.

• Experiment, optimize, and analyze the performance of various campaigns.

• Launch integrated marketing campaigns, which include webinars, gifting strategies, and account playbooks.

• Collaborate with Product Marketing and Content teams.

• Work in partnership with Sales on account management, vertical strategies, campaign development, and outbound marketing initiatives.

• Identify and create new channels and target audiences, focusing on product-led and self-service entry points.

• Report directly to the VP of Marketing.

⛳️ Requirements

• A minimum of 6 years of experience in B2B demand generation, with a proven track record of managing a pipeline or revenue target.

• Practical experience in executing integrated campaigns across various channels including paid media, email, web, and content.

• Familiarity with attribution models and funnel analysis.

• Proven ability to build, test, and enhance email nurturing and lifecycle programs.

• Proficiency in utilizing AI and automation tools.

• Capability to collaborate closely with GTM Engineering teams.

• Preferred: Experience in media or advertising sales, familiarity with product-led or self-service strategies, or selling to marketers.

🏝️ Benefits

• Annual bonus of $43,000 contingent on the company achieving its revenue target, with potential for an increase to $86,000 if the target is surpassed.

• Fully remote work opportunities available across the US and Canada.

• Biannual team retreats.

• Flexible paid time off policy along with public holidays.

• Comprehensive medical, dental, and vision insurance options, including a fully covered plan.

• Empower 401(k) Plan.

• Paid parental leave.

• Home office stipend for necessary equipment such as standing desks, additional monitors, ergonomic chairs, or walking pads.

• Learning & Development Stipend, which includes access to AI tools.