Director – Performance Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the strategy, execution, forecasting, and performance management of paid acquisition channels.

• Spearhead optimization efforts in paid media encompassing campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation.

• Discover, test, and expand new acquisition avenues.

• Utilize CRM data, offline conversion tracking, and sophisticated bidding strategies.

• Manage paid media budgets, performance forecasting, and relationships with external agencies.

• Direct Procurify’s digital experience strategy and website conversion initiatives.

• Oversee and develop the WebOps Manager.

• Lead website experimentation and programs focused on conversion optimization.

• Collaborate with Content & Brand and Product Marketing teams to enhance digital experiences and understand buyer intent.

• Handle performance analysis and reporting for paid acquisition and digital conversion efforts.

• Work alongside Revenue Operations to ensure accurate attribution, conversion tracking, and measurement.

• Employ advanced analytics, attribution methods, and incrementality testing.

• Convert performance insights into strategic recommendations and optimization plans.

• Provide both strategic and operational leadership in paid acquisition and digital experience.

• Partner with Demand Generation, Content & Brand, Product Marketing, Sales, and Revenue Operations teams.

• Advocate for the integration of AI in performance marketing initiatives.

• Relay priorities, performance metrics, and strategic recommendations to marketing and executive leadership.

⛳️ Requirements

• 7–10 years of experience in B2B SaaS performance marketing.

• Proven track record of managing substantial paid media budgets and achieving measurable pipeline results.

• Extensive hands-on experience with Google Ads, Microsoft Advertising, and various other paid media channels.

• Background in campaign strategy, bidding, optimization, and performance analysis.

• Demonstrated success in driving paid acquisition and generating qualified pipelines in B2B SaaS settings.

• Knowledge of offline conversions, CRM-based performance data, and automated bidding techniques.

• Experience in leading website conversion strategies, CRO initiatives, and enhancing digital experiences.

• Strong analytical skills and proficiency in experimentation, including attribution, performance forecasting, incremental measurement, and investment optimization.

• Practical experience with Salesforce, Google Analytics 4, and Google Ads.

• Familiarity with Marketo and Marketo Measure.

• Excellent commercial judgment and problem-solving abilities.

• Capability to utilize AI tools to enhance marketing performance and streamline workflows.

• Experience in managing team members, working with agencies, and influencing cross-functional stakeholders.

• Exceptional executive communication skills.

• Comprehensive understanding of SEO, GEO, and organic acquisition strategies.

• Must reside in Canada and possess appropriate work authorization or eligibility for sponsorship.

🏝️ Benefits

• Flexible working hours.

• Ability to work from anywhere within Canada.

• Flexible and responsible time off.

• Comprehensive health, vision, and dental benefits.

• Employee Assistance Program (EAP).

• Health and wellness spending account.

• Regular educational lunch and learn sessions.

• Competitive stock program/stock options.

• Company Incentive Plan (CIP) targeting 15% of base salary.

• Remote-first work environment.