Growth and Demand Generation Manager

This is a fully remote position, open to applicants in India, +5 more countries.

📋 Description

• Develop and manage the demand generation function from the ground up.

• Create channels, campaigns, processes, and reporting mechanisms to ensure a steady flow of sales-qualified leads.

• Take ownership of marketing-generated sales-qualified opportunities along with a pipeline target expressed in dollar values.

• Aim to generate approximately $1M in qualified opportunity pipeline each quarter within the first 3–6 months.

• Design and implement innovative, unconventional demand generation campaigns.

• Transform successful experiments into repeatable and scalable acquisition initiatives.

• Execute hands-on tasks across various areas including content, webinars, email, paid acquisition, partnerships, and growth strategies.

• Develop content-driven programs utilizing LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats.

• Manage webinars and virtual events from topic selection to post-event conversions.

• Create email campaigns, nurture sequences, audience segmentation, and outbound marketing strategies.

• Launch, test, and optimize paid acquisition campaigns effectively.

• Construct and enhance landing pages, messaging, conversion paths, and calls to action.

• Monitor and optimize funnel performance, customer acquisition cost (CAC), marketing expenditure, and generated pipeline.

• Establish attribution and reporting for campaign and channel performance metrics.

• Collaborate with leadership and sales teams on ideal customer profile (ICP), messaging, growth opportunities, and conversion strategies.

• Work alongside external SEO/AEO specialists and contractors.

• Utilize AI tools to expedite research, content creation, campaigns, experimentation, and analysis.

⛳️ Requirements

• Proven hands-on experience in building and managing a demand generation function from the ground up.

• Experience in establishing effective demand generation channels, campaigns, processes, and reporting frameworks.

• Ability to take responsibility for marketing-generated sales-qualified opportunities and associated dollar-denominated pipeline targets.

• Experience in crafting creative and unconventional demand generation campaigns.

• Proven track record of converting successful experiments into scalable acquisition programs.

• Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives.

• Familiarity with using LinkedIn, newsletters, blogs, long-form content, podcasts, and various other content formats.

• Experience in managing webinars and virtual events from start to finish.

• Knowledge of email marketing campaigns, nurture sequences, audience segmentation, and outbound marketing strategies.

• Proficiency in using HubSpot or similar platforms.

• Experience in launching, testing, and optimizing campaigns on Google Ads, LinkedIn Ads, Meta Ads, or other paid acquisition channels.

• Experience in building and optimizing landing pages, campaign messaging, conversion paths, and calls to action using Webflow or similar tools.

• Understanding of funnel metrics such as MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and generated pipeline.

• Experience in establishing attribution and reporting systems.

• Capability to collaborate with leadership and sales to refine ICP, messaging, and lead-to-opportunity conversion.

• Experience in coordinating with SEO/AEO specialists and contractors.

• Proficiency in utilizing AI tools such as Claude, ChatGPT, or equivalent platforms.

🏝️ Benefits

• Location: Fully remote; candidates can be located anywhere.

• PTO: 15 days.

• Holidays: Local or US holidays.