Growth & Demand Generation Manager

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Develop and take charge of the demand generation function from the ground up.

• Create channels, campaigns, processes, and reporting systems to ensure a steady flow of sales-qualified leads.

• Manage marketing-generated sales-qualified opportunities, targeting roughly $1M in qualified opportunity pipeline each quarter after the initial 3–6 months.

• Design and implement innovative and unconventional demand generation campaigns.

• Transform successful experiments into repeatable and scalable acquisition programs.

• Execute strategies across various platforms including content, webinars, email, paid acquisition, partnerships, and other growth initiatives.

• Develop content-driven programs utilizing LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats.

• Oversee webinars and virtual events from topic selection to post-event conversion.

• Create email campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives.

• Launch, test, and optimize campaigns on Google Ads, LinkedIn Ads, Meta Ads, and other paid acquisition channels.

• Construct and enhance landing pages, messaging, conversion paths, and calls to action.

• Monitor and optimize metrics such as MQL, SQL, SQO, booked demos, conversion rates, CAC, spend, and pipeline performance.

• Set up attribution and reporting for campaign and channel effectiveness.

• Collaborate with leadership and sales teams on ICP, messaging, growth opportunities, and enhancing conversion rates.

• Coordinate with external SEO/AEO specialists and contractors.

• Leverage AI tools to expedite research, content creation, campaign development, experimentation, and analysis.

⛳️ Requirements

• Build and manage the demand generation function from the outset, establishing channels, campaigns, processes, and reporting systems.

• Responsible for marketing-generated sales-qualified opportunities and a dollar-based pipeline target.

• Develop and execute innovative and unconventional demand generation campaigns.

• Convert successful experiments into scalable and repeatable acquisition programs.

• Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives.

• Create content-driven programs using LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats.

• Full ownership of webinars and virtual events from start to finish.

• Experience in email marketing, nurture sequences, audience segmentation, and outbound marketing using HubSpot or similar platforms.

• Familiarity with paid acquisition through Google Ads, LinkedIn Ads, Meta Ads, or other channels.

• Optimize landing pages, campaign messaging, conversion paths, and calls to action using Webflow or similar platforms.

• Track funnel performance metrics including MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and generated pipeline.

• Establish attribution and reporting frameworks.

• Work collaboratively with leadership and sales to understand ICP, refine messaging, and boost lead-to-opportunity conversion rates.

• Coordinate efforts with external SEO/AEO specialists and contractors.

• Utilize AI tools such as Claude, ChatGPT, or similar platforms.

🏝️ Benefits

• Salary will be determined based on experience.

• Location: Fully remote; candidates can reside anywhere.

• PTO: 15 days.

• Holidays: Local or US holidays.