Senior Performance Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the main strategic contact for a portfolio of client accounts.

• Conduct bi-weekly client meetings focused on performance, strategic direction, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, target audiences, bid strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition goals.

• Analyze underperforming campaigns and apply strategies for performance enhancement.

• Create testing strategies that span audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop innovative hooks, angles, offers, and messaging variations for testing purposes.

• Derive creative and messaging hypotheses from performance analytics.

• Collaborate with video editors to guide creative direction.

• Utilize AI tools to streamline research and copywriting processes.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel inefficiencies.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts while leading strategic discussions with clients.

• Demonstrated ability to manage campaigns to meet specified performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Marketing experience in financial services is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Experience in direct-response advertising is preferred.

• Candidates seeking the upper compensation range must provide evidence of direct involvement in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should showcase measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home arrangements.

• Flexible Work Schedule.

• Performance Bonus opportunities.