Senior Performance Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Implement, monitor, and enhance campaigns across various channels and objectives, including Mobile App, Remarketing, and Acquisition campaigns.

• Configure campaigns, perform quality assurance, manage bidding, targeting, pacing, creative rotation, and tracking.

• Evaluate performance across different products, markets, audiences, and channels.

• Link media metrics to conversion rates, revenue, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).

• Spot opportunities to enhance acquisition efficiency throughout the funnel.

• Oversee expenditure within approved budgets and suggest reallocations.

• Develop and conduct structured tests across creative content, audience segments, landing pages, bidding strategies, and campaign formats.

• Collaborate with Creative and Product teams to enhance advertisements and landing pages.

• Work with Data and Engineering teams to validate campaign tracking, applying attribution and incrementality insights.

• Manage and optimize remarketing campaigns through audience segmentation, creative sequencing, and frequency to boost re-engagement, retention, and repeat conversions.

• Report directly to the Manager of Performance Marketing.

• Take charge of campaign execution, optimization, and performance recommendations as a senior individual contributor.

⛳️ Requirements

• A minimum of 5 years of practical performance marketing experience, ideally within a B2C subscription or consumer technology sector.

• Proven success in optimizing multi-channel campaigns, managing pacing, and making data-driven budget recommendations aligned with acquisition and revenue targets.

• Extensive hands-on experience with Apple Search Ads, Google, Meta, and TikTok.

• Strong analytical skills to diagnose performance fluctuations, prioritize opportunities, and convert data into actionable campaign strategies.

• Familiarity with attribution and incrementality concepts and utilizing measurement insights in campaign decision-making.

• Proficient in communicating performance insights and recommendations through dashboards, written reports, and structured presentations.

• Ability to collaborate effectively across remote, cross-functional teams while managing multiple campaigns and priorities with a strong sense of ownership.

• Experience in executing campaigns in international markets, including the United States, United Kingdom, or European Union.

• Knowledge of GA4 and campaign reporting or visualization tools such as Looker.

• Experience in leveraging findings from incrementality tests or marketing mix models to inform campaign strategies.

• An interest in AI-powered products, writing tools, or educational technology is a plus.

• Essential skills: campaign optimization, Paid Media Advertising, landing page optimization.

• Desirable skills: Attribution Modeling, budget allocation, LTV.

🏝️ Benefits

• Competitive salary and annual bonus.

• Medical coverage.

• Life and accidental insurance.

• Vacation and various leaves of absence (including menstrual, flexible, special, and more!).

• Opportunities for professional development through educational reimbursements and workshops.

• Maternity and parental leave.

• Hybrid and remote work model with flexible hours.

• On-site and remote company events throughout the year.

• Technology and Work From Home stipends, along with new hire allowances.

• Employee referral program.

• Total compensation may include bonuses, equity, and benefits.

• Benefits and their amounts may vary by region.