Paid Search Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the strategic direction, growth initiatives, and commercial success of critical paid search categories.

• Formulate and implement both short-term and long-term growth strategies that align with business objectives.

• Create category roadmaps that balance immediate performance opportunities with the development of long-term capabilities.

• Identify, prioritize, and advocate for high-impact initiatives.

• Serve as the subject matter expert for assigned categories, recognizing market trends, opportunities, and risks.

• Manage category performance, focusing on revenue, profitability, volume, efficiency, and growth targets.

• Develop forecasting models and growth strategies.

• Analyze performance trends, pinpoint root causes of variances, and communicate actionable recommendations.

• Conduct business reviews and account audits.

• Spot optimization opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems.

• Design and manage testing frameworks to foster strategic category growth.

• Scale innovative PPC tactics, automation methods, audience expansion strategies, and emerging platform capabilities.

• Drive experimentation from conception through to implementation and performance evaluation.

• Collaborate with publishers and platform representatives on beta programs and product innovations.

• Build strong relationships with teams in Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership.

• Influence stakeholders and secure buy-in through data, analysis, and compelling business cases.

• Identify partnership, market expansion, and monetization opportunities.

• Present category performance, growth strategies, recommendations, and insights to senior stakeholders.

• Act as a strategic advisor and thought leader within the Performance Marketing domain.

⛳️ Requirements

• 8+ years of experience in Paid Search / SEM.

• Extensive experience with Google Ads and Microsoft Ads.

• Proven history of owning and expanding large-scale PPC programs.

• Demonstrated success in developing and executing long-term growth strategies that yield measurable business impacts.

• Advanced knowledge of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting.

• Experience managing substantial budgets while delivering revenue and profitability growth.

• Strong forecasting, planning, and performance analysis capabilities.

• In-depth knowledge of web analytics platforms, including Google Analytics and internal reporting solutions.

• Proficiency in utilizing competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or similar platforms.

• Proven ability to influence cross-functional stakeholders and drive organizational change.

• Experience in presenting business cases, strategic recommendations, and performance insights to senior stakeholders.

• Advanced Excel and data analysis skills.

• Bachelor's Degree is required.

🏝️ Benefits

• Equal employment opportunities and protection from discrimination and harassment.

• Established, successful company benefits (specific benefits not listed).