Paid Media Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement Rocket Clicks’ specialized playbooks and First Principles methodology.

• Develop, initiate, and oversee campaigns across paid search, paid social, and programmatic advertising platforms.

• Enhance campaign performance through data analysis, bid adjustments, audience segmentation, and creative testing.

• Ensure accurate tracking, reporting, delivery settings, campaign pacing, and compliance with budget guidelines.

• Collaborate with design and editing teams to produce high-impact ad creative.

• Monitor performance daily and weekly, identifying risks and opportunities.

• Conduct regular audits of accounts to ensure best practices and strategic alignment.

• Implement and troubleshoot conversion tracking effectively.

• Convert client objectives into actionable campaign tasks in conjunction with the Paid Media Manager.

• Engage in sprint planning, manage tasks, and provide updates on progress and obstacles.

• Work alongside SEO and Project Management teams.

• Document insights, experiments, and updates specific to client playbooks.

• Execute tasks from a roadmap planned at least two weeks ahead.

• Identify opportunities for automation and efficiency enhancements.

• Contribute to refining documentation and processes.

• Achieve quality standards, meet deadlines, adhere to budget expectations, and fulfill KPI targets.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience.

• 2-4 years of experience in digital marketing.

• Proven success in optimizing campaigns to meet or exceed CPL, ROAS, or cost-per-lead efficiency benchmarks.

• Demonstrated ability to manage over $20,000 in monthly ad spend across multiple clients or brands.

• Practical experience with Google Ads and Microsoft Ads.

• Direct experience with Meta Ads Manager, LinkedIn Ads, TikTok Ads, or similar advertising platforms.

• Familiarity with StackAdapt, Simpli.fi, The Trade Desk, or comparable programmatic platforms.

• Strong knowledge of conversion tracking and analytics, including setup, quality assurance, and troubleshooting using Google Tag Manager and Google Analytics.

• Experience in analyzing data and generating actionable performance reports using Looker Studio or platform dashboards.

• Knowledge of A/B testing, creative experimentation, and data-driven campaign adjustments.

• Previous agency or client-facing experience is preferred, particularly in performance-driven or lead generation sectors.

• Exposure to automation tools, scripts, or AI-driven optimization is advantageous.

• Availability to work Monday through Friday, from 8AM to 5PM Central Standard Time.

🏝️ Benefits

• 10 Paid Vacation Days annually.

• 5 Paid Sick Days each year.

• Paid Company Holidays every year.

• Maternity Leave.

• Paternity Leave.

• Bereavement Leave.