Paid Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategic vision, growth initiatives, and commercial success for key paid search categories.

• Formulate and implement both short-term and long-term growth strategies that align with business goals.

• Create category roadmaps that balance immediate performance opportunities with the development of long-term capabilities.

• Identify, prioritize, and advocate for high-impact initiatives.

• Serve as the subject matter expert for assigned categories, recognizing market trends, opportunities, and risks.

• Extend influence on performance beyond directly managed accounts through thought leadership, best practices, and cross-category initiatives.

• Assess industry trends, platform advancements, and product innovations.

• Manage category performance, including revenue, profitability, volume, efficiency, and growth objectives.

• Develop forecasting models and growth strategies.

• Analyze performance trends, identify root causes for variance, and communicate actionable recommendations.

• Conduct business reviews and account audits.

• Spot growth opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems.

• Design and implement testing frameworks to drive strategic category growth.

• Scale PPC tactics, explore automation opportunities, expand audience strategies, and leverage emerging platform capabilities.

• Facilitate experimentation from the conception stage through implementation and performance assessment.

• Collaborate with publishers and platform representatives on beta programs and new features.

• Build partnerships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams.

• Persuade stakeholders and secure buy-in through data, analysis, and business cases.

• Identify opportunities for partner collaboration, market expansion, and monetization.

• Work together with Product and Engineering to implement performance-enhancing improvements.

• Present performance updates, growth strategies, recommendations, and insights to senior stakeholders.

• Act as a strategic advisor and thought leader within the Performance Marketing domain.

⛳️ Requirements

• Minimum of 8 years of experience in Paid Search / SEM.

• Extensive experience with Google Ads and Microsoft Ads platforms.

• Proven success in owning and expanding large-scale PPC programs.

• Demonstrated ability to develop and execute long-term growth strategies with measurable business outcomes.

• Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience segmentation.

• Experience in managing substantial budgets while delivering revenue and profitability growth.

• Strong skills in forecasting, planning, and performance analysis.

• In-depth knowledge of web analytics platforms, including Google Analytics and internal reporting tools.

• Experience utilizing competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or similar platforms.

• Proven capability to influence cross-functional stakeholders and drive organizational change.

• Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders.

• Advanced Excel and data analysis capabilities.

• A Bachelor's Degree is required.

🏝️ Benefits

• Equal employment opportunities and protections against discrimination.

• Advantages of being part of an established, successful company (specific benefits not detailed).