Senior Performance Marketing Manager – SEM

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Take charge of SEM strategy, implementation, and optimization on Google and Bing, which includes keyword strategy, bidding, ad copy, landing page alignment, and budget oversight.

• Develop and oversee campaigns across various business units, each with unique audiences and objectives.

• Establish and report on SEM key performance indicators (KPIs).

• Convert performance data into actionable insights for marketing and business stakeholders.

• Collaborate with performance marketing colleagues to create an integrated paid media strategy.

• Provide search expertise for broader channel planning discussions.

• Work alongside content, demand generation, and product marketing teams to ensure consistent messaging from search ads to landing pages.

• Keep up-to-date with search trends, platform updates, and AI-driven changes in search.

⛳️ Requirements

• 5–8 years of practical SEM experience.

• Minimum of 2 years in both B2B and B2C settings.

• Extensive knowledge of Google Ads and Microsoft Advertising.

• Strong understanding of attribution, bidding strategies, and campaign structure.

• Ability to generate reports, identify trends, and effectively communicate insights to stakeholders.

• Familiarity with paid social and programmatic advertising ecosystems.

• Excellent communication skills and ability to collaborate across functions.

• Experience with marketing automation and CRM platforms such as Salesforce or Eloqua is advantageous.

• Proficiency with tools like Semrush, Profound, and SA360.

• Adequate English language skills for professional verbal and written communication.

🏝️ Benefits

• Equity awards.

• Annual discretionary bonuses or sales commissions.

• Comprehensive health, life, and disability insurance.

• Commute subsidy.

• Employee stock ownership.

• Competitive retirement/pension plans.

• Generous vacation and personal days.

• Leave and family-care programs for new parents.

• Office food snacks.

• Mental health and well-being programs and support.

• Employee Resource Groups.

• Global Employee Assistance Program.

• Training and development programs.

• Volunteering and donation matching program.