Senior Performance Marketing Manager – SEA/PPC

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take independent charge of and provide guidance for your own client portfolio, both online and face-to-face.

• Assume responsibility for client strategies and their outcomes.

• Create paid media strategies, conduct market analyses, and perform account audits across Google Ads and Social Ads.

• Establish and continuously enhance accounts across various platforms throughout the marketing funnel.

• Oversee Google campaigns, including Search, Performance Max, Demand Gen, Shopping, and AI Max, in addition to Meta Advantage+.

• Utilize other platforms such as Microsoft Advertising, LinkedIn Ads, TikTok, or Pinterest as per client requirements.

• Strategically handle platform automation, encompassing Smart Bidding and automated campaigns.

• Assist in designing and continually refining tracking setups.

• Guide clients on Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI).

• Present proposed initiatives and concepts to clients and ensure their implementation.

• Conduct in-house training sessions for clients.

• Provide professional mentorship to working students and trainees, sharing your expertise.

• Leverage the internal AI Kit for analysis, reporting, and creative development.

⛳️ Requirements

• Several years of professional experience in SEA/PPC, ideally around five years.

• Proven track record of successfully managing client accounts.

• Extensive knowledge of Google Ads and Microsoft Advertising.

• Familiarity with Performance Max, Demand Gen, and AI Max for Search.

• Experience with Smart Bidding and oversight of automated campaigns.

• Knowledge of common feed and PPC tools such as Google Merchant Center, Channable, or Channelpilot.

• Strong confidence in negotiations and presentations.

• Independent, dependable, and results-driven approach to work.

• Ability to maintain an overview while managing multiple accounts.

• Cross-channel mindset and understanding of how SEA/PPC integrates within a comprehensive online marketing strategy.

• Proficient in MS Office, particularly Excel, PowerPoint, and Word.

• Fluent in German, both written and spoken (C2 level).

• Good command of English is a plus.

• Preferable: experience in Paid Social, especially Meta Ads including Advantage+ and LinkedIn Ads, and ideally TikTok or Pinterest.

• Understanding of tracking and measurement, including GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data.

🏝️ Benefits

• Flexible options for working hours and location.

• Access to MAI-Group offices in Augsburg, Hamburg, Berlin, Paderborn, Cologne, Munich, and Vienna.

• Personalized ongoing professional development, along with active training and growth opportunities.

• Involvement in and hosting of digital marketing events.

• Transparent company culture.

• Long-term employment relationships.

• Strong sense of collegiality.

• Modern office environments.

• Sports sessions at the Augsburg location.

• Individual coaching available.

• Complimentary drinks, fruit, sweets, and after-work beer.

• Team-building events.