Senior Performance Marketing Manager – SEA/PPC

This is a fully remote position, open to applicants in Germany, +1 more country.

📋 Description

• Efficiently oversee and provide guidance for your own client portfolio, both digitally and face-to-face.

• Take charge of client strategies and outcomes.

• Create paid media concepts, conduct market analyses, and perform account audits for Google Ads and Social Ads.

• Establish and continuously enhance accounts across various platforms throughout the entire marketing funnel.

• Collaborate with Google Search, Performance Max, Demand Gen, Shopping, and Meta Advantage+.

• Utilize additional platforms such as Microsoft Advertising, LinkedIn Ads, TikTok, or Pinterest based on client needs.

• Strategically handle platform automation utilizing Smart Bidding, Performance Max, AI Max for Search, and Meta Advantage+.

• Assist in designing and further developing tracking configurations.

• Advise clients on Consent Mode, Enhanced Conversions, and the Meta Conversions API (CAPI).

• Present planned initiatives and concepts to clients, and take ownership of their execution.

• Conduct training sessions in-house for clients.

• Provide expert support and share knowledge with interns and trainees.

• Leverage the internal AI Kit for analysis, reporting, and creative iteration.

⛳️ Requirements

• Several years of professional experience in SEA/PPC, ideally around five years.

• Proven track record in managing client accounts successfully.

• Strong understanding of Google Ads and Microsoft Advertising.

• Familiarity with Performance Max, Demand Gen, and AI Max for Search.

• Experience with Smart Bidding and managing automated campaigns.

• Proficient in Google Merchant Center, Channable, or Channelpilot.

• Strong negotiation and presentation skills.

• Independent, reliable, and results-driven work ethic.

• Ability to maintain an overview while managing multiple accounts.

• Cross-channel perspective and understanding of how SEA/PPC integrates into a comprehensive online marketing strategy.

• Excellent proficiency in MS Office, especially Excel, PowerPoint, and Word.

• Fluent in written and spoken German (C2 level).

• Good command of English is a plus.

• Experience in Paid Social, particularly with Meta Ads including Advantage+ and LinkedIn Ads, is a plus.

• Familiarity with additional platforms like TikTok or Pinterest is advantageous.

• Knowledge of tracking and measurement, particularly GA4, Google Merchant Center, Consent Mode, server-side tracking, and first-party data, is an advantage.

🏝️ Benefits

• Flexible options for working hours and location.

• Choice of MAI Group locations: Augsburg, Hamburg, Berlin, Paderborn, Cologne, Munich, and Vienna.

• Individual professional growth, active training, and career advancement opportunities.

• Participation in digital marketing events, including the occasional hosting of our own events.

• Transparent company philosophy with ongoing development of structures, processes, and mindset.

• Long-term relationships and strong employee retention.

• A strong sense of teamwork among colleagues.

• Modern office environments.

• On-site sports sessions in Augsburg.

• Personalized coaching.

• Complimentary drinks, fruit, snacks, and after-work beer.

• Team-building events.