Senior Performance Marketing Manager – Part-time

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, and enhance campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen, programmatic display, and new platforms.

• Oversee audience configuration, bidding strategies, budget management, tracking, and reporting processes.

• Assist in brand-awareness efforts within key markets.

• Launch demand-generation initiatives through content syndication, industry publications, newsletters, and sponsored emails.

• Convert prioritized account lists, engagement indicators, and buying-group requirements into paid media audiences.

• Create campaigns targeting disengaged accounts, absent buying roles, and account development.

• Ensure audience synchronization, exclusions, and suppression protocols are maintained in collaboration with Marketing Operations.

• Aid in customer growth campaigns alongside Customer Marketing and account teams.

• Craft creative briefs and work in tandem with Creative, Content, and Product Marketing teams on campaign materials.

• Conduct structured tests on messaging, concepts, formats, and landing pages.

• Oversee production schedules and the refresh of assets.

• Establish campaign KPIs and assess reach, consideration, engagement, opportunities, and pipeline.

• Collaborate with Analytics on controlled experiments, baseline measurements, and incremental impact assessments.

• Validate account matching, placement quality, viewability, reach, and frequency metrics.

• Link campaign responses with follow-up actions and feedback across Marketing Operations and Sales.

• Advise on scaling, adjusting, or ceasing investments as necessary.

⛳️ Requirements

• Minimum of 8 years of experience in performance marketing or paid media, with significant exposure to B2B marketing.

• Extensive, recent hands-on experience with LinkedIn Ads and various channels including paid social, YouTube, Google Demand Gen, and programmatic display.

• Solid understanding of ABM principles, including account segmentation, buying committees, audience activation, and extended B2B purchasing cycles.

• Proven experience executing both brand-awareness and demand-creation campaigns, understanding the distinctions in their objectives, creative approaches, and measurement tactics.

• Demonstrated success in managing budgets, optimizing campaigns directly, and making informed investment choices.

• Experience collaborating with creative teams to formulate briefs, test concepts, and enhance campaign assets.

• Strong vendor management capabilities with experience working alongside media partners, publishers, or agencies.

• Proficient in using campaign, CRM, and analytics data to evaluate audience quality and downstream performance.

• Exceptional project management and communication skills, capable of coordinating multiple campaigns and cross-functional collaborations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive work environment.