Senior Performance Marketing Manager – Paid Acquisition, Growth

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Initiate, oversee, and enhance paid acquisition campaigns on major consumer advertising platforms.

• Assume full responsibility for substantial monthly media budgets, including allocation and optimization at the campaign level.

• Formulate and implement performance marketing strategies aimed at scalable B2C customer acquisition.

• Track and refine metrics such as CAC, CPA, ROAS, LTV, payback periods, and other commercial performance indicators.

• Lead initiatives for creative testing, determining which concepts, audiences, and campaigns to explore, scale, or terminate.

• Conduct extensive creative testing programs to discover profitable acquisition opportunities.

• Expand successful campaigns across various advertising platforms, geographical markets, and customer segments.

• Evaluate campaign performance and pinpoint opportunities for enhancing acquisition efficiency and commercial returns.

• Optimize web conversion funnels and subscription journeys to bolster customer acquisition and monetization.

• Assess subscription funnel performance, cohort economics, and customer lifetime value to inform marketing strategies.

• Distribute advertising budgets across channels based on performance data, commercial priorities, and growth prospects.

• Identify and resolve challenges in campaign delivery, advertising account restrictions, and platform-related issues.

• Utilize attribution and analytics platforms to gauge acquisition performance and campaign effectiveness.

• Collaborate with the broader Growth team on creative strategies, performance enhancements, and international growth.

• Keep abreast of market trends, competitor activities, and emerging acquisition opportunities.

• Maintain clear accountability for advertising expenditures, campaign decisions, and measurable outcomes.

⛳️ Requirements

• Extensive hands-on experience in performance marketing, paid acquisition, or media buying.

• Proven track record of personally launching, managing, and optimizing paid advertising campaigns.

• Demonstrated direct management of at least $300,000 in monthly advertising spend.

• Ability to clearly differentiate personally managed budgets from total company, agency, or client portfolio expenditures.

• Strong history of achieving measurable commercial improvements in CAC, CPA, ROAS, LTV, or payback performance.

• Relevant experience in B2C customer acquisition, ideally within consumer subscription applications, mobile gaming, dating, social discovery, DTC, or similar consumer sectors.

• Direct responsibility for creative testing strategies and decisions, including which creatives and campaigns to test, scale, or discontinue.

• Deep understanding of performance marketing economics, acquisition efficiency, and commercial profitability.

• Experience analyzing campaign data and implementing measurable performance enhancements.

• Ability to showcase specific personal contributions to campaign optimization, budget allocation, and growth.

• Strong analytical skills, commercial acumen, and a results-driven approach.

• Experience in scaling campaigns across consumer acquisition platforms.

• Ability to work autonomously, manage significant advertising budgets, and make data-informed decisions.

• Excellent command of written and spoken English.

• Comfortable working in a dynamic, international remote setting.

• Willingness to operate under a B2B contractor agreement.

• Preferred: Experience managing $1 million or more in monthly advertising spend.

• Preferred: Hands-on experience across various mainstream advertising platforms, including Meta, TikTok, Google, Instagram, or Reddit.

• Preferred: Proven success in scaling acquisition campaigns across international markets.

• Preferred: Experience managing high-volume creative testing programs.

• Preferred: Strong grasp of subscription funnels, cohort analysis, LTV, and customer payback economics.

• Preferred: Experience optimizing web funnels and subscription conversion paths.

• Preferred: Familiarity with attribution and analytics platforms such as GA4, AppsFlyer, Adjust, or Voluum.

• Preferred: Experience managing advertising restrictions, account suspensions, or acquisition challenges involving sensitive consumer products.

🏝️ Benefits

• Competitive senior-level compensation package.

• Fully remote working arrangement from within Europe.

• Engagement as a B2B contractor.

• Direct control over significant consumer acquisition budgets.

• Opportunity to expand paid acquisition across multiple international markets.

• Exposure to a rapidly growing consumer AI technology enterprise.

• Significant autonomy in campaign execution, creative testing, and budget management.

• Opportunity to impact commercial performance and customer acquisition strategies.

• International work environment focused on measurable growth.

• Opportunity to work with leading advertising platforms and performance analytics tools.

• Professional development opportunities within an innovative, high-growth industry.