Senior Performance Marketing Manager – Paid Acquisition, Growth

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take charge of initiating, managing, and optimizing paid acquisition campaigns across popular consumer advertising platforms.

• Assume direct responsibility for substantial monthly media budgets, including allocation and optimization at the campaign level.

• Create and implement performance marketing strategies aimed at scalable B2C customer acquisition.

• Track and enhance CAC, CPA, ROAS, LTV, payback periods, and other key commercial performance metrics.

• Spearhead creative testing initiatives, determining which concepts, audiences, and campaigns to test, expand, or terminate.

• Conduct high-volume creative testing programs to uncover profitable acquisition opportunities.

• Expand successful campaigns across various advertising platforms, geographic regions, and customer demographics.

• Evaluate campaign performance to identify areas for enhancing acquisition efficiency and commercial outcomes.

• Refine web conversion funnels and subscription pathways to boost customer acquisition and monetization.

• Assess subscription funnel effectiveness, cohort economics, and customer lifetime value to inform marketing strategies.

• Distribute advertising budgets across channels based on performance analytics, commercial priorities, and growth prospects.

• Identify and address campaign delivery issues, advertising account limitations, and platform-related challenges.

• Leverage attribution and analytics tools to assess acquisition performance and campaign success.

• Partner with the broader Growth team on creative strategies, performance enhancements, and international growth.

• Keep abreast of market trends, competitor actions, and new acquisition opportunities.

• Maintain clear accountability for advertising expenditures, campaign choices, and measurable outcomes.

⛳️ Requirements

• Extensive hands-on experience in performance marketing, paid acquisition, or media buying.

• Established track record in personally launching, managing, and optimizing paid advertising campaigns.

• Proven management of at least $300,000 in monthly advertising spend.

• Ability to clearly differentiate between personally managed budgets and total company, agency, or client portfolio spending.

• Strong history of achieving measurable commercial improvements in CAC, CPA, ROAS, LTV, or payback metrics.

• Demonstrated experience in B2C customer acquisition, especially in consumer subscription applications, mobile gaming, dating, social discovery, DTC, or similar sectors.

• Direct responsibility for creative testing strategies and decisions, including which creatives and campaigns to test, scale, or discontinue.

• In-depth understanding of performance marketing economics, acquisition efficiency, and commercial profitability.

• Experience in analyzing campaign data and implementing measurable performance enhancements.

• Ability to showcase specific personal contributions to campaign optimization, budget allocation, and growth.

• Strong analytical skills, commercial insight, and a results-driven approach.

• Experience in scaling campaigns across consumer acquisition platforms.

• Capability to work independently, manage significant advertising budgets, and make data-informed decisions.

• Excellent written and verbal communication skills in English.

• Comfortable in a dynamic, international remote working environment.

• Willingness to operate under a B2B contractor agreement.

• Preferred: Experience managing $1 million or more in monthly advertising spend.

• Preferred: Hands-on experience with multiple mainstream advertising platforms, including Meta, TikTok, Google, Instagram, or Reddit.

• Preferred: Proven success in scaling acquisition campaigns in international markets.

• Preferred: Experience overseeing high-volume creative testing programs.

• Preferred: Strong understanding of subscription funnels, cohort analysis, LTV, and customer payback economics.

• Preferred: Experience optimizing web funnels and subscription conversion paths.

• Preferred: Familiarity with attribution and analytics platforms such as GA4, AppsFlyer, Adjust, or Voluum.

• Preferred: Experience managing advertising restrictions, account bans, or acquisition challenges related to sensitive consumer products.

🏝️ Benefits

• Competitive senior-level compensation package.

• Fully remote working arrangement from Europe.

• B2B contractor engagement.

• Direct responsibility for substantial consumer acquisition budgets.

• Opportunity to scale paid acquisition efforts across various international markets.

• Exposure to a rapidly growing consumer AI technology business.

• Significant autonomy in campaign execution, creative testing, and budget management.

• Opportunity to influence commercial performance and customer acquisition strategies.

• International work environment with a strong focus on measurable growth.

• Opportunity to work with leading advertising platforms and performance analytics tools.

• Professional development opportunities within an innovative, high-growth industry.