Senior Performance Marketing Manager – Paid Acquisition, Growth

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Initiate, oversee, and enhance paid acquisition campaigns across major consumer advertising platforms.

• Manage substantial monthly media budgets, including allocation and optimization at the campaign level.

• Formulate and implement performance marketing strategies aimed at scalable B2C customer acquisition.

• Track and optimize metrics such as CAC, CPA, ROAS, LTV, payback periods, and other key commercial performance indicators.

• Lead creative testing initiatives and determine which concepts, audiences, and campaigns to test, expand, or discontinue.

• Implement high-volume creative testing programs.

• Scale successful campaigns across various advertising platforms, geographic locations, and customer segments.

• Analyze campaign performance to enhance acquisition efficiency and commercial returns.

• Optimize web conversion funnels and subscription pathways.

• Assess subscription funnel effectiveness, cohort economics, and customer lifetime value.

• Allocate advertising budgets based on performance data, commercial priorities, and growth prospects.

• Address challenges related to campaign delivery, advertising account restrictions, and platform issues.

• Utilize attribution and analytics platforms to evaluate acquisition performance and campaign effectiveness.

• Collaborate with the broader Growth team on creative strategies, performance enhancements, and international expansion efforts.

• Keep track of market trends, competitor activities, and new acquisition opportunities.

• Maintain responsibility for advertising spending, campaign decisions, and measurable outcomes.

⛳️ Requirements

• Extensive hands-on experience in performance marketing, paid acquisition, or media buying.

• Proven ability to launch, manage, and optimize paid advertising campaigns personally.

• Demonstrated personal control over at least $300,000 in monthly advertising expenditures.

• Capability to differentiate personally managed budgets from total company, agency, or client portfolio spending.

• Strong history of achieving measurable improvements in CAC, CPA, ROAS, LTV, or payback performance.

• Proven experience in B2C customer acquisition, preferably in consumer subscription applications, mobile gaming, dating, social discovery, DTC, or similar consumer sectors.

• Direct ownership of creative testing strategies and decision-making processes.

• Comprehensive understanding of performance marketing economics, acquisition efficiency, and commercial profitability.

• Experience in analyzing campaign data and implementing quantifiable performance enhancements.

• Ability to showcase specific personal contributions to campaign optimization, budget management, and growth.

• Strong analytical skills, commercial acumen, and a results-driven attitude.

• Experience in scaling campaigns across consumer acquisition platforms.

• Ability to work autonomously, manage significant advertising budgets, and make data-informed decisions.

• Exceptional written and spoken English proficiency.

• Comfortable working in a dynamic, international remote setting.

• Willingness to operate under a B2B contractor agreement.

• Preferred: experience managing $1 million or more in monthly advertising expenditure.

• Preferred: hands-on experience with Meta, TikTok, Google, Instagram, or Reddit.

• Preferred: demonstrated success in scaling acquisition campaigns in international markets.

• Preferred: experience managing high-volume creative testing initiatives.

• Preferred: strong knowledge of subscription funnels, cohort analysis, LTV, and customer payback economics.

• Preferred: experience optimizing web funnels and subscription conversion processes.

• Preferred: familiarity with GA4, AppsFlyer, Adjust, or Voluum.

• Preferred: experience in addressing advertising restrictions, account bans, or acquisition challenges with sensitive consumer products.

🏝️ Benefits

• Competitive senior-level compensation package.

• Fully remote working arrangement within Europe.

• B2B contractor engagement.

• Direct management of significant consumer acquisition budgets.

• Opportunity to scale paid acquisition efforts across multiple international markets.

• Exposure to a rapidly growing consumer AI technology enterprise.

• Significant autonomy in campaign execution, creative testing, and budget management.

• Opportunity to impact commercial performance and customer acquisition strategies.

• International work environment with a strong emphasis on measurable growth.

• Opportunity to engage with leading advertising platforms and performance analytics tools.

• Professional development prospects within an innovative, high-growth sector.