Senior Performance Marketing Manager – Meta Ads, Full-Funnel Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of managing paid social accounts independently, overseeing budgets, campaign configurations, ad sets, and creative launches.

• Expand campaigns as long as the unit economics remain viable.

• Conduct comprehensive funnel analysis, from advertisements and offers to landing pages and conversions.

• Identify and prioritize the most significant bottlenecks.

• Create test hypotheses and assess the performance of creatives.

• Experiment with various angles, formats, creators, and hooks simultaneously.

• Deliver data-driven insights to the Creative Strategist and Copywriting team.

• Prioritize the testing queue for bundles, pricing strategy, value stack, message alignment, and landing page design.

• Coordinate with specialist teams, evaluate tests, and implement successful variations.

• Make informed decisions based on new customers, CM3, aMER, MER, and CAC in relation to customer lifetime value.

• Assess performance based on the chosen attribution model.

• Ensure precise data collection and resolve discrepancies with IT.

• Uphold naming conventions and account organization.

• Establish reporting and review processes for growth, budgeting, and insights.

• Work collaboratively with Creative, Copy, Web, and IT teams.

⛳️ Requirements

• Multiple years of experience in Meta Ads media buying within a direct-to-consumer (D2C) context.

• Demonstrated capability to independently handle budgets and foster profitable account growth.

• Solid understanding of contribution margin, CAC/CLV, new customers, CM3, aMER, and MER.

• Familiarity with full-funnel and cohort analysis.

• Experience in test-driven methodologies and documentation of learnings.

• Strong analytical skills and proficiency in attribution.

• Experience with attribution tools beyond Ads Manager.

• Awareness of the constraints related to platform attribution and tracking setups, including Pixel, CAPI, and UTMs.

• Knowledge of common direct-response strategies, such as hook–problem–solution, value stack, social proof, and scarcity.

• Capability to evaluate the performance of creatives and offers.

• Recognition that creative diversity is crucial for scalable accounts.

• Enthusiasm for collaborating with Creative, Copy, and Web teams.

• Experience utilizing AI tools for reporting, anomaly detection, and creative assessment.

• Ideally, experience with supplement or health brands.

🏝️ Benefits

• Fully remote position with established processes and considerable autonomy.

• Complete ownership of paid social accounts.

• Team assistance for creatives, copy, landing pages, and tracking.

• Short and efficient decision-making processes.

• True ownership of budget distribution and testing initiatives.

• Regular performance evaluations and learning opportunities.

• Chance to develop the performance marketing system of an emerging health brand from the ground up and grow alongside it.