Senior Performance Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee the daily management and enhancement of Tee’s performance marketing initiatives across SEM, Meta, and TikTok.

• Convert growth goals into channel strategies, campaign frameworks, and optimization priorities.

• Manage performance metrics including sign-up volume, paid subscribers, CAC/CPA, conversion rates, and marketing efficiency targets.

• Observe campaigns, audiences, creative elements, placements, and funnel stages; identify changes, anomalies, risks, and opportunities.

• Create monitoring, reporting, performance guidelines, and actionable insights.

• Design and manage a systematic testing roadmap covering audiences, messaging, creative, bidding, campaigns, landing experiences, and acquisition channels.

• Collaborate with the Senior Director of Growth Marketing and Analytics on measurement projects.

• Oversee budget pacing, channel forecasts, acquisition volumes, CAC, KPIs, and budget reallocations.

• Manage Tee’s performance creative pipeline and production processes from briefing to launch.

• Formulate creative testing strategies and tailor assets for Meta, Google/YouTube, TikTok, and emerging platforms.

• Evaluate the acquisition funnel and work with Analytics and Product teams to enhance landing page and conversion performance.

• Generate weekly and monthly performance narratives and share insights with Marketing leadership and cross-functional stakeholders.

• Collaborate with Analytics, Creative, Product, Finance, and other teams to further Tee’s growth objectives.

⛳️ Requirements

• 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition.

• Extensive hands-on experience with key paid acquisition channels, especially Paid Search and Paid Social.

• Proficiency with platforms like Google Ads and Meta Ads Manager.

• Experience managing significant media budgets with accountability for CAC/CPA, acquisition volumes, and efficiency.

• Strong analytical skills and the ability to independently diagnose complex changes in performance.

• Capability to link media performance with traffic, conversion, creative effectiveness, and broader business results.

• Experience in developing and managing structured testing programs across media, creative, audiences, and conversion strategies.

• Skill in translating performance insights into creative strategies and overseeing performance creative production.

• Strong budget management skills.

• Familiarity with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms.

• Solid understanding of attribution and the limitations of platform-reported performance metrics.

• Excellent written and verbal communication abilities.

• Strong project management skills with the capability to coordinate multiple workstreams and stakeholders concurrently.

• Highly proactive, curious, and comfortable taking ownership in a dynamic environment.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision plans.

• Pre-tax benefits: HSA/FSA.

• 401k Retirement Savings Program with matching contributions up to 4%.

• Optional benefits including disability, basic life insurance, or pet insurance, etc.

• Monthly Wellness Stipend to encourage mental and physical self-care.

• Flexible PTO and a Remote First Environment.

• Regular team events, including Wellness Workshops and Team Building activities.

• Complimentary access to Talkspace products for you and one household member, along with a friends and family discount!