Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create briefs, hypotheses, hooks, and messaging frameworks.

• Establish a systematic creative testing framework with ongoing ad iterations.

• Design and enhance landing pages, pre-landers, and conversion pathways.

• Evaluate funnel and campaign metrics, including CTR, CVR, CPA/CAC, ROAS, and lead quality.

• Formulate actionable strategies for scaling and budget distribution.

• Collaborate closely with the Creative and Data teams.

• Conduct data-driven A/B testing.

• Develop, test, and refine creatives and landing pages utilizing AI-driven insights and tools.

• Engage with Google, social media, and native advertising platforms.

• Assist in budget management, reporting, and performance evaluation.

• Perform continuous market and competitor analysis to uncover new growth opportunities and trends in AI and performance marketing.

⛳️ Requirements

• Minimum of 5 years of experience in performance marketing, emphasizing lead generation.

• In-depth knowledge of Google Ads and native advertising as a primary focus; experience with Meta and TikTok is an advantage.

• Familiarity with a variety of AI tools for campaign optimization, creative generation, or data analysis; reliance solely on ChatGPT is inadequate.

• Expertise in tracking, tag management, Google Analytics, A/B testing, and marketing automation.

• Understanding of CRO, as well as the design and enhancement of landing pages and conversion funnels.

• Strong analytical skills paired with a data-driven approach.

• Creative intuition for ad creatives and messaging.

• Team-oriented, proactive, and capable of working independently.

• Business-fluent in German.

🏝️ Benefits

• Complete flexibility regarding your work location (remote, at the Bremen headquarters, or abroad by arrangement).

• Flexible working hours.

• 30 vacation days annually.

• Option for unpaid leave at any time.

• Employer contribution to occupational pension plans (the “Interlead Pension”).

• Annual team events, including a summer gathering and holiday party.

• Agile working environment with modern tools such as Slack, Monday, Notion, Google Workspace, and OKRs/Scrum.

• Subsidy for fitness memberships through Urban Sports Club or E-Gym Wellpass.

• Open feedback culture and ongoing internal training.

• Transparent communication through monthly all-hands meetings, a weekly newsletter, and regular team updates.

• Ergonomic workstations, coffee and espresso, refreshments, and barbecues at the Bremen headquarters.

• Monthly €20 home office allowance.

• Attractive terms for bike leasing.

• Comprehensive onboarding package and program.