Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Responsible for the strategic oversight of all Paid and Performance Marketing initiatives.

• Establish the Performance Marketing function as the inaugural Performance Marketing Manager.

• Manage the Paid Marketing strategy throughout the entire B2B sales funnel, from initial awareness to final conversion.

• Convert revenue and pipeline objectives into budgets, channel strategies, and forecasts.

• Strategically plan, allocate, and scale advertising budgets within the six- to seven-figure range.

• Independently design, execute, and enhance cross-channel campaigns across platforms such as Google, LinkedIn, and Meta.

• Discover new growth avenues, target demographics, channels, and markets.

• Develop and prioritize a roadmap for testing and experimentation.

• Collaborate with Sales on Ideal Customer Profiles (ICPs), lead-scoring models, Service Level Agreements (SLAs), and feedback mechanisms.

• Drive the generation of qualified B2B leads while optimizing SQL quality and pipeline conversion rates.

• Create a scalable tracking infrastructure utilizing Google Analytics, Google Tag Manager, CRM integrations, and offline conversions.

• Further refine attribution and measurement frameworks.

• Analyze and enhance landing pages, funnels, creatives, and messaging through A/B testing.

• Develop transparent performance reports and dashboards that include actionable insights.

• Serve as a strategic advisor to the executive team regarding go-to-market and growth strategies.

• Utilize AI tools and marketing automation to boost efficiency and scale operations.

• Establish internal standards, processes, and best practices.

• Report directly to the executive team overseeing Marketing & Sales.

⛳️ Requirements

• Minimum of 5 years of experience in Performance Marketing.

• Several years of experience in managing and scaling a Paid Marketing function.

• Preferably, experience in a B2B, SaaS, or tech setting.

• Proven track record of measurable achievements, such as lowering Customer Acquisition Cost (CAC), scaling budgets while maintaining stable Return on Ad Spend (ROAS), or creating a reliable pipeline.

• Experience in managing budgets and scaling campaigns to annual budgets in the six- to seven-figure range.

• Expertise in building scalable Performance Marketing frameworks, robust setups, KPI structures, and scaling mechanisms.

• Knowledge of attribution models, CRM integrations, and data-driven decision-making frameworks.

• Data-driven, quick, and pragmatic decision-making abilities.

• Proficient in structured hypothesis validation, testing, and impact-based prioritization.

• Experience with or an interest in growth hacking techniques.

• A creative performance mindset with experience in creatives and messaging.

• Proactive application of AI and automation.

• Entrepreneurial, results-oriented work ethic.

• Excellent communication skills with the ability to clarify complex relationships effectively.

• Team-oriented individual with an ambitious mindset and a collaborative spirit.

🏝️ Benefits

• Remote or hybrid work: Flexibility to work from anywhere or from our office locations in Hamburg or Cologne.

• Quick decision-making, flat hierarchies, an agile working environment, and ample opportunity to make an impact.

• Structured onboarding process.

• An open feedback culture with direct, equal-level interactions with the executive team.

• A collegial and personal work atmosphere.

• Regular team-building events.

• Knowledge-sharing sessions.

• Encouragement of creativity, ownership, and solution-focused work.

• Access to cutting-edge AI tools and automation technologies.

• Budget allocated for professional development, conferences, and e-learning opportunities.

• Monthly allowance for transportation, fitness, groceries, or other personal expenses.