Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic liaison.

• Conduct bi-weekly client calls that discuss performance, strategy, testing priorities, and actionable next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into well-defined recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and tackle account risks and opportunities effectively.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, target audiences, bid strategies, account organization, and creative testing efforts.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and identify potential performance enhancements.

• Formulate testing strategies pertaining to audiences, offers, messaging, creative elements, and campaign variables.

• Create direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop various hooks, angles, offers, and messaging options for testing purposes.

• Leverage performance data to generate hypotheses regarding creative and messaging strategies.

• Collaborate with video editors while providing creative direction throughout the process.

• Utilize AI tools to expedite research and copy creation.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Address technical issues arising between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow in order to identify funnel issues.

• Report directly to the Associate Director of Operations, taking ownership of client performance, relationships, and retention efforts.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Proven track record of managing multiple client accounts concurrently while leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experienced in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred experience in marketing for financial services.

• Preferred background in lead generation and appointment-setting campaigns.

• Preferred experience with marketing video sales letters.

• Preferred experience in high-ticket or considered-purchase funnels.

• Preferred experience with performance marketing agencies.

• Preferred background in direct-response advertising.

• Candidates in the upper compensation range must have demonstrable experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels.

• Upper compensation range candidates should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• A Flexible Schedule.

• Performance Bonus opportunities.