Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled discussions.

• Interpret performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that foster retention, renewals, and referrals.

• Identify and mitigate account risks while spotting opportunities for growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other essential acquisition metrics.

• Analyze underperforming campaigns to establish performance enhancements.

• Create structured testing strategies encompassing various audiences, offers, messaging, creative elements, and campaign variables.

• Author direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for experimentation.

• Leverage performance data to create creative and messaging hypotheses.

• Collaborate with video editors to provide creative guidance.

• Utilize AI tools to expedite research and copy development.

• Implement and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel challenges.

• Report to the Associate Director of Operations while being accountable for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards specified performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for experience in lead-generation and appointment-setting campaigns.

• Experience in video sales letter marketing is advantageous.

• Background in high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is a plus.

• Preference for direct-response advertising experience.

• Candidates seeking upper compensation range must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels.

• Candidates for the upper compensation range should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative inputs.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible work schedule.

• Performance Bonus incentives.