Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts, serving as the main strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and refine Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and formulate structured testing strategies.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging.

• Create hypotheses for creative and messaging based on performance data.

• Collaborate with video editors, providing creative guidance.

• Utilize AI tools for research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, owning client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of practical paid media experience, with significant responsibility in Meta advertising.

• Experience managing multiple client accounts simultaneously and guiding strategy conversations with clients.

• Demonstrated ability to steer campaigns towards specified performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving skills.

• Preferred: Marketing experience in financial services.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Direct-response advertising experience.

• Candidates in the upper compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, showcasing measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus opportunities.