Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Recognize and address potential risks and opportunities within accounts.

• Develop, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Diagnose underperforming campaigns and formulate structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and variations in messaging.

• Generate creative hypotheses and messaging strategies based on performance analytics.

• Collaborate with video editors and provide creative guidance.

• Utilize AI tools for research and content creation.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows through Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations while taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical paid media experience, particularly with Meta advertising.

• Proven experience managing multiple client accounts while leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards set performance goals while ensuring client retention.

• Excellent direct-response copywriting capabilities, encompassing ad copy and scripts.

• Familiarity with developing and testing creative concepts, hooks, angles, and messaging.

• Experience in conversion tracking, pixels, and basic marketing automation processes.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Knowledge of direct-response advertising.

• Candidates for upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels, with quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance-Based Bonus.