Senior Performance Marketing Manager

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts while serving as the key strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment scheduling.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing initiatives.

• Track daily performance metrics relative to cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns to devise strategies for performance enhancement.

• Formulate testing strategies that encompass various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Derive creative and messaging hypotheses from performance data insights.

• Collaborate with video editors to provide creative direction.

• Leverage AI tools to expedite research and copy development while ensuring quality and strategic oversight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, set up Zapier automations, and manage lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flows to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid media, particularly with Meta advertising responsibilities.

• Proven experience in managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while promoting client retention.

• Exceptional direct-response copywriting capabilities, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, including hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong skills in communication, organization, analytics, and problem-solving.

• Preferred experience in financial services marketing.

• Experience in lead generation and appointment-setting campaigns is advantageous.

• Familiarity with video sales letter marketing is a plus.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience working in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation should demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus opportunities.