Paid Media Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Strategize, initiate, and enhance comprehensive Meta and Google advertising campaigns.

• Manage over $100K in monthly ad expenditure, focusing on targeting, bidding strategies, creative testing, prospecting, and retargeting efforts.

• Utilize attribution tools like Triple Whale, Northbeam, or similar platforms to enhance tracking precision.

• Evaluate marketing outcomes across both online and physical retail sales.

• Take charge of lifecycle marketing initiatives within Klaviyo.

• Oversee campaign schedules, audience segmentation, and automated processes for welcome, abandoned cart, post-purchase, replenishment, and win-back flows.

• Develop creative briefs and design assets using Canva.

• Conduct competitor analysis.

• Synchronize paid media efforts with email and SMS marketing strategies.

• Provide weekly and monthly reports to leadership, detailing insights, revenue effects, and actionable recommendations.

⛳️ Requirements

• 8–10 years of experience in marketing and advertising.

• At least 5 years of practical experience in ecommerce marketing.

• Demonstrated management of an annual Meta Ads budget exceeding $1M.

• Proficient in Google Ads.

• Responsible for $100K+ in monthly expenditure across acquisition channels.

• Extensive full-funnel ecommerce knowledge covering acquisition, conversion, retention, and profitability.

• Experience with Klaviyo, including email and SMS campaigns, automation workflows, audience segmentation, and analytics.

• Familiarity with attribution platforms such as Triple Whale or Northbeam.

• Background in using Shopify or a similar ecommerce platform.

• Proven ability to align marketing performance with actual online and in-store sales figures.

• Strong skills in analytics, reporting, and presenting to stakeholders.

• Proficient in using Canva for creating or guiding the production of marketing materials.

• Must be located in Latin America (LATAM) or Europe.

• Experience in luxury, jewelry, or other high-consideration retail sectors is an advantage.

🏝️ Benefits

• 15 paid vacation days annually.

• All U.S. federal holidays observed.

• Fully remote work opportunity from anywhere in LATAM or Europe.

• Professional home office setup.

• High-visibility position with a direct impact on the marketing budget.

• Collaborative and high-trust workplace culture.

• Short 2-minute video question as part of the screening process.