Performance Marketing Lead

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Diagnose underperforming campaigns and formulate structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts aimed at financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors to provide creative direction.

• Utilize AI tools to enhance research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, particularly with significant Meta advertising responsibilities.

• Proven experience managing multiple client accounts while leading client-facing strategy discussions.

• Demonstrated ability to steer campaigns towards established performance targets while enhancing client retention.

• Strong direct-response copywriting capabilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Preferred: Background in financial services marketing.

• Preferred: Experience in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

• Candidates in the upper compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, along with measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.