Paid Media Specialist

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable recommendations for clients without technical backgrounds.

• Foster client relationships to support retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign elements.

• Monitor performance on a daily basis and modify campaigns based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and develop strategies for improvement.

• Test various audiences, messaging, and creative assets.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Monitor tracking and lead flow to avert any issues impacting client outcomes.

• Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to manage campaigns to meet defined performance goals while aiding client retention.

• Knowledge of conversion tracking, pixels, and basic marketing automation techniques.

• Strong skills in communication, organization, and problem-solving.

• Preferred: Experience in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.