Performance Marketing Lead

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the key strategic contact.

• Conduct bi-weekly client calls discussing performance, strategy, testing priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours before the scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Cultivate client relationships to support retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and formulate structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Collaborate with video editors and offer creative direction.

• Utilize AI tools for research and copy development while ensuring quality and strategic judgment.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Experience in managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to manage campaigns towards specified performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Preferred experience in financial services marketing.

• Experience with lead-generation and appointment-setting campaigns is desirable.

• Background in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is advantageous.

• Experience in a performance marketing agency is preferred.

• Direct-response advertising experience is desirable.

• Candidates for the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Training & Development opportunities.

• Work From Home options.

• Flexible Schedule.

• Performance Bonus.