Performance Marketing Lead

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts as the main strategic point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships that enhance retention, renewals, and referrals.

• Identify and manage account risks and opportunities.

• Create, launch, and optimize lead-generation and appointment-booking campaigns on Meta.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify areas for performance enhancement.

• Develop testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts targeting financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors and provide creative guidance.

• Utilize AI tools for research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance targets while aiding client retention.

• Strong skills in direct-response copywriting, including for ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Knowledge of conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Familiarity with lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Preference for experience in high-ticket or considered-purchase funnels.

• Experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible scheduling.

• Performance bonuses.