Paid Media Specialist

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and upcoming steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without technical backgrounds.

• Cultivate strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to foster stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign variables.

• Daily performance monitoring and campaign adjustments based on cost-per-appointment and other critical metrics.

• Analyze underperforming campaigns and create strategies to enhance results.

• Test different audiences, messaging, and creative elements to find opportunities for improved performance.

• Contribute to writing ad copy and developing campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate with Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Regularly monitor tracking and lead flow to avert problems that could impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of direct experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated capability to direct campaigns toward established performance goals while facilitating client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Background in financial services marketing.

• Experience with lead-generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing.

• Experience with high-ticket or considered-purchase funnels.

• Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.