Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Take ownership of a portfolio of client accounts, serving as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic decisions.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Design, launch, and optimize lead-generation and appointment-booking campaigns on Meta.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics related to cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and implement structured tests across various elements such as audiences, offers, messaging, and creative aspects.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for experimental purposes.

• Derive creative and messaging hypotheses from performance analytics.

• Collaborate with video editors, providing creative guidance.

• Utilize AI tools for research and copy development, ensuring quality and strategic insight.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of practical paid media experience, particularly with Meta advertising.

• Proven track record of managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns toward established performance goals while fostering client retention.

• Strong skills in direct-response copywriting, including ad copy and scriptwriting.

• Experience in developing and testing creative concepts, hooks, angles, and messaging variations.

• Familiarity with conversion tracking, pixels, and essential marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Work history in a performance marketing agency.

• Preferred: Expertise in direct-response advertising.

• Candidates seeking upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels.

• Upper compensation range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Scheduling.

• Performance-Based Bonuses.