Senior Performance Creative Strategist

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take charge of the creative strategy across various paid social accounts, from insights and hypotheses to execution and refinement.

• Conduct performance-driven research and evaluate ad platform data, creative performance indicators, and competitor trends.

• Create and test compelling creative concepts based on consumer insights, platform mechanics, and historical data.

• Develop creative hypotheses, testing frameworks, and messaging strategies.

• Craft and oversee performance-oriented copy that is structured, purposeful, and measurable.

• Collaborate with design, editing, and media buying teams to ensure that the creative is designed for testing, scalability, and learning.

• Convert quantitative performance data and qualitative feedback into informed creative decisions and adjustments.

• Guide and mentor junior creatives to enhance their strategic thinking, analytical skills, and quality of execution.

• Deliver presentations on creative strategies and performance justifications to clients.

• Keep abreast of platform updates, creative formats, and performance trends.

⛳️ Requirements

• Outstanding writing skills, particularly in short-form, digital-first content.

• A performance-oriented mindset; adept at analyzing data, identifying patterns, and transforming insights into creative initiatives.

• Profound understanding of consumer psychology, platform dynamics, and the impact of creative elements on outcomes.

• Comfortable formulating hypotheses, interpreting results, and making swift, informed creative choices.

• A genuine passion for mentoring others and elevating the overall quality of work.

• Curiosity, proactivity, and enthusiasm for developing ideas that resonate emotionally with audiences.

• Proficiency in both written and spoken English is essential.

• Experience in creating performance-driven content for paid social or digital platforms.

• Strong ability to interpret performance metrics and utilize them to steer creative direction and iterations.

• Experience working collaboratively across functions in fast-paced, data-driven creative environments.

• A portfolio or examples demonstrating creative thinking, copywriting, or performance projects is beneficial but not mandatory.

• Experience collaborating closely with media buyers or growth teams is a plus.

• Familiarity with structured testing methodologies and creative systems is advantageous.

🏝️ Benefits

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the option to work from any location)

• Global pods (connect with creatives from around the world)

• High potential for growth!