Creative Strategist, Paid Social – D2C Beauty

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the creative initiatives within the performance marketing team.

• Generate concepts, angles, hooks, and messaging for paid social advertisements on platforms like Instagram, TikTok, and YouTube Shorts.

• Extract ideas from audience insights, customer feedback, competitor research, and trends from various platforms.

• Conduct independent research, data queries, analysis, and reporting.

• Develop comprehensive campaigns targeting both new and existing customers.

• Craft scripts and briefs for video advertisements, user-generated content, and static ads.

• Research and coordinate with creators in collaboration with the influencer team.

• Independently produce creatives, variations, iterations, and rapid tests.

• Oversee agencies and video editors for larger projects.

• Work alongside the Brand and Design teams to uphold brand identity.

• Manage the testing roadmap, including hypotheses, test setup, and evaluation.

• Conduct landing page tests in conjunction with the e-commerce team.

• Create and maintain a library of learnings.

• Analyze performance data and scale successful creatives with the paid media team.

• Swiftly halt underperforming creatives.

• Utilize AI tools for ideation, script and hook variations, iterations, and localization.

⛳️ Requirements

• Several years of experience as a Creative Strategist or a concept-driven performance marketer.

• Ideally, experience in direct-to-consumer (D2C) sectors, particularly beauty; alternatively, background in supplements or health.

• Proven success in generating revenue through paid advertisements on Instagram and TikTok.

• Experience in collaborating with influencers and user-generated content creators.

• Ability to independently analyze performance data using Meta Ads Manager and TikTok Ads Manager.

• Strong grasp of revenue generation, efficiency, and scalable campaigns.

• A keen instinct for hooks, storytelling, and understanding consumer psychology.

• Familiarity with beauty brands and platform culture.

• Highly hands-on and organized, capable of establishing standards and processes.

• Open and clear communication skills, with a results-oriented approach to decision-making.

• Capacity to make independent decisions rapidly within a defined framework.

• Proficient in both German and English.

• Skilled in Figma, Motion, and CapCut.

• Experience with Canva is an advantage.

• Familiarity with competitive analysis tools.

• Proficiency in French or Italian is a plus.

🏝️ Benefits

• 100% remote work within Germany, with the option of an office in Berlin.

• Flexible working hours.

• Deutschlandticket.

• Urban Sports Club membership.

• Ownership and considerable creative freedom.

• Opportunities for workations.

• Personal and professional development opportunities.

• Annual budget for professional development.

• Regular team events in Berlin.

• Complete home office setup provided.

• Flat hierarchies, quick decision-making processes, and authentic teamwork.