Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Initiate, oversee, and enhance Meta and Google Ads campaigns tailored for HVAC, plumbing, and various home-service enterprises.

• Handle multiple client advertising accounts, budgets, audience targeting, and overall performance.

• Track CPL, conversion rates, lead quality, and ROAS metrics.

• Execute structured campaign tests and apply data-driven optimizations.

• Detect underperforming campaigns and suggest adjustments in targeting, budget, and execution strategies.

• Create advertising hooks, messaging angles, offers, and innovative creative concepts.

• Establish and manage structured frameworks for creative testing.

• Evaluate campaign and creative performance to pinpoint effective strategies and future testing priorities.

• Refresh, modify, or substitute advertising creative based on performance outcomes.

• Convert campaign insights into proposals for new creative concepts and testing endeavors.

• Draft creative briefs for video editors, graphic designers, and copywriters.

• Provide constructive feedback to enhance advertising assets.

• Oversee creative production and revisions.

• Guide enhancements to copy, thumbnails, and short-form video assets.

• Implement simple creative adjustments independently when feasible.

• Relay campaign performance, testing outcomes, and optimization suggestions to stakeholders.

• Keep organized records of creative requests, testing priorities, and campaign activities.

• Actively identify campaign performance challenges and propose solutions.

• Collaborate with creative contributors to ensure assets align with campaign objectives.

⛳️ Requirements

• Proven hands-on experience in independently managing and optimizing Meta Ads and Google Ads campaigns.

• Demonstrated ability to develop and implement creative testing strategies that yield measurable improvements in campaigns.

• Experience in simultaneously managing multiple client advertising accounts.

• Proficient in monitoring and optimizing paid advertising performance using metrics such as CPL, conversion rates, lead quality, and ROAS.

• Strong grasp of paid acquisition strategies, audience targeting, campaign optimization, and performance reporting.

• Capability to independently launch, manage, and optimize campaigns on both Meta and Google Ads platforms.

• Excellent creative judgment with the ability to discern the effectiveness of advertising assets.

• Skills to develop hooks, messaging angles, offers, and creative concepts for paid advertising.

• Experience in crafting structured creative testing plans and utilizing performance data to guide iterations.

• Proficiency in interpreting campaign metrics and translating insights into actionable optimization recommendations.

• Ability to write clear and concise creative briefs while providing feedback to designers, video editors, and copywriters.

• Strong organizational skills with the capability to manage multiple client accounts, testing priorities, and creative requests.

• Proactive in identifying performance issues and implementing necessary improvements.

• Collaborative mindset while maintaining independent accountability for campaign performance.

• Experience in HVAC, plumbing, roofing, or other local home-service businesses is preferred.

• Preferred experience in generating qualified leads for local businesses through paid advertising.

• Ability to independently edit or adjust creative assets when required is preferred.

• Experience in managing awareness and direct-response advertising funnels for local businesses is preferred.

• Availability during U.S. business hours corresponding to the client’s time zone.

• Submission of an English resume in PDF format is required for application.

🏝️ Benefits

• Fully remote working arrangement from home.

• Opportunity to merge paid advertising expertise with creative strategy.

• Hands-on responsibility for campaign performance, creative testing, and advertising strategy.

• Close collaboration with creative professionals.

• Direct impact on client lead generation and business growth.