Creative Strategist

This is a fully remote position, open to applicants in Australia.

📋 Description

• Transform customer insights, product advantages, and cultural trends into engaging hooks, scripts, and concepts that can be tested.

• Provide briefs and guidance to creators, designers, and editors for UGC, founder-led videos, product demonstrations, testimonials, and static content.

• Develop and manage Meta advertisements.

• Evaluate ad performance and leverage insights to inform future creative endeavors.

• Experiment with various openings, formats, and perspectives.

• Expand upon successful concepts and iterate when ideas do not yield desired results.

• Investigate AI tools for research, scripting, content generation, and experimentation.

• Take ownership of the creative strategy for a well-established premium skincare brand.

• Collaborate with the Head of Marketing and creative production teams.

• Link creative ideas to business expansion.

⛳️ Requirements

• Candidates must currently reside in Australia.

• Sponsorship is available for the right individual.

• Proven experience in developing social campaign concepts and creative strategies personally.

• Some practical experience in building and managing Meta ads.

• Strong instincts for crafting hooks, storytelling, and understanding what captures attention.

• Confidence in writing briefs and providing clear creative direction.

• Experience collaborating with creators, designers, or production teams.

• Initiative to support an idea, openness to constructive feedback, and resilience in revising concepts when necessary.

• Relevant agency experience is especially valuable.

• Background in product-driven brands, particularly in beauty, skincare, wellness, fashion, or broader eCommerce.

• Proficiency in using Meta Ads Manager.

• A portfolio or examples of campaigns are required with the application.

• Experience in the UK or US markets is preferred.

🏝️ Benefits

• Sponsorship is available for the right candidate.

• Access to established products, customer insights, advertising investments, and creative production support.

• Resources for content and design to bring ideas to fruition.

• Support for enhancing technical and analytical skills.

• A supportive Head of Marketing with strong analytical capabilities.

• Opportunities to experiment with formats, messaging, and AI tools.

• Fully remote work arrangement available within Australia.