Senior Creative Strategist – DTC / Direct Response

This is a fully remote position, open to applicants in Europe.

📋 Description

• Perform thorough competitor, audience, and market analysis, consistently evaluating successful advertisements, emerging trends, hooks, and innovative formats.

• Recognize effective patterns and convert them into unique, high-converting creative ideas.

• Craft captivating Direct Response ad scripts, hooks, VSL-style concepts, and copy that align with campaign goals.

• Develop, test, and refine static ads, UGC concepts, and video scripts.

• Concentrate on identifying and scaling successful creatives.

• Oversee and coordinate UGC creators via a dedicated creator platform.

• Collaborate with video editors and creators, reviewing the execution of creative content and analyzing outcomes.

• Leverage performance data to comprehend the reasons behind the success or failure of creatives, continuously optimizing for conversions and scalability.

⛳️ Requirements

• Demonstrated experience as a Creative Strategist and/or Direct Response Copywriter with DTC/eCommerce brands.

• Practical experience managing Meta advertising campaigns with a budget of at least $5,000 per day.

• Strong foundation in Direct Response principles, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging.

• Experience in writing video ad scripts, UGC concepts, and conversion-oriented static ads.

• Excellent analytical skills with the ability to transform competitor research and campaign performance into actionable creative strategies.

• Background in writing VSLs (Video Sales Letters) and long-form Direct Response copy.

• Involvement in Copy Dojo or comparable advanced copywriting communities.

• Proven experience collaborating with high-revenue DTC brands and enhancing creative performance.

• Established record of creating successful ads that have effectively scaled.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional growth and development.

• Flexible work environment and schedule.

• Access to advanced tools and resources for creative production.

• Collaborative and innovative team culture.