Senior Partner Marketing Manager, US East Coast

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement collaborative marketing and growth strategies for key partners.

• Tailor programs to suit various partner categories, market channels, target demographics, and shared revenue goals.

• Cultivate relationships with partners' marketing, product, and sales teams to uncover opportunities, eliminate obstacles, and drive initiatives.

• Collaborate with Mitek’s Partner Sales team to ensure marketing efforts align with commercial objectives.

• Identify areas where partner enablement is lacking and create necessary resources to effectively market and sell Mitek solutions.

• Craft or modify partner-ready messaging, content, sales playbooks, training materials, and portal resources.

• Assist partner sellers in grasping and articulating Mitek’s value proposition.

• Work together with Digital Marketing and Field Marketing to develop cohesive campaigns.

• Execute programs across digital platforms, content, webinars, events, and partner-owned channels.

• Facilitate the acquisition, launch, and activation of new partners through targeted marketing campaigns.

• Provide support for partner events, webinars, and other activation initiatives alongside regional Field Marketing leaders.

• Evaluate partner engagement, campaign effectiveness, partner-sourced and partner-influenced pipeline, conversion rates, and revenue impacts.

• Utilize performance data to enhance and scale campaigns across partners and regions.

• Offer updates and strategic recommendations to Marketing, Sales, and other relevant stakeholders.

• Enhance visibility into partner marketing performance and its contribution to Mitek’s growth.

⛳️ Requirements

• Extensive B2B marketing experience, particularly in partner, channel, alliance, or ecosystem marketing.

• Proven track record in developing and executing programs with external partners that have driven pipeline, revenue, or partner activation.

• Experience in creating integrated demand-generation campaigns across digital channels, content, webinars, events, and partner-owned platforms.

• Strong comprehension of indirect sales models, partner journeys, and various routes to market.

• Ability to distill complex products and solutions into clear, pertinent messaging and content for partners.

• Experience in developing partner enablement resources such as playbooks, training, campaigns, content, and portal materials.

• Confidence in engaging directly with partner marketing, sales, and product teams.

• Familiarity with using CRM, marketing automation, analytics, and partner platforms to assess engagement, pipeline, and campaign effectiveness.

• Excellent relationship-building, communication, and project management skills.

• Capability to influence and coordinate both internal and external stakeholders without direct authority.

• Preferred candidates will reside in the US East Coast time zone.

• Preferred experience in enterprise SaaS, cybersecurity, digital identity, fraud prevention, fintech, or financial services.

• Preferred experience in supporting a global partner ecosystem across diverse regions and partner types.

• Knowledge of partner relationship management platforms and partner marketing automation tools is advantageous.

• Experience with account-based marketing or joint go-to-market initiatives.

• Familiarity with AI-enabled marketing tools to enhance content creation, campaign execution, or performance analysis.

🏝️ Benefits

• Universal, supplemental, and private healthcare plan options tailored to country specifics.

• Contributions to retirement/pension plans.

• Participation in the MTK stock plan.

• Coverage for life events and disabilities.

• Generous annual leave policy.

• Company holidays observed.

• Time off for volunteering activities.

• Access to e-learning licenses.

• Tuition reimbursement program.

• Opportunities to participate in hackathons.

• Allowance for home office setup.

• Pet insurance available.

• Identity theft protection services.

• Legal assistance provided.

• Flexible options for remote or in-person work.