Senior Partner Marketing Manager, Channel – Audit

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and implementation of partner marketing across Drata's key Channel and Audit partners.

• Develop and refine collaborative go-to-market strategies alongside Revenue Marketing and Business Development teams.

• Establish and nurture connections with marketing and sales leaders from Channel partners, strategic VARs, large solution providers, and Audit partners.

• Create and implement partner-focused campaigns, events, webinars, demand generation initiatives, content, sponsorships, and programs backed by MDF.

• Oversee MDF and co-marketing investments, managing requests, prioritizing spending, coordinating campaigns, tracking commitments, and measuring pipeline ROI.

• Evaluate the performance of campaigns, partners, funnels, and investments to enhance programs and optimize spending.

• Develop scalable processes and resources for Channel marketing, including event workflows, campaign templates, prioritization practices, tracking, and follow-up handoffs.

• Collaborate effectively with BD, Sales, Field Marketing, Demand Generation, Corporate and Product Marketing, and Marketing Operations.

• Independently manage a diverse portfolio, focusing on high-impact partner initiatives.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience with substantial ownership in Channel or partner marketing.

• Familiarity with VARs, resellers, MSPs, or systems integrators.

• Proven ability to develop and implement partner go-to-market strategies and full-funnel programs that result in measurable qualified pipeline.

• Strong analytical skills to assess pipeline, opportunity progression, MDF, and campaign performance.

• Capability to cultivate trusted partner relationships and guide cross-functional initiatives without direct authority.

• An AI-forward mindset with practical experience using tools like Glean and Claude.

• Strong project management and communication abilities to create repeatable processes and execute complex programs from strategy to measurement.

• Existing marketing relationships with strategic Channel partners, including prominent VARs.

• Experience in B2B SaaS, cybersecurity, compliance, or related technology sectors.

• Background in partner programs that include tiering, MDF, co-marketing, or channel sales strategies.

• Experience collaborating across regions or tailoring programs for varying partner and market requirements.

🏝️ Benefits

• Stock equity.

• Up to 100% employer-covered medical, dental, and vision premiums for employees and their dependents.

• Extensive wellness benefits.

• Healthcare concierge services.

• 401(k) retirement plan.

• Company-sponsored life and disability insurance.

• Tax-advantaged spending accounts.

• Discounts on voluntary benefit offerings.

• Paid parental leave after six months of employment.

• Kindbody fertility and family-building assistance.

• Dedicated leave specialists.

• Annual stipends for professional and personal development.

• Opportunities for internal learning.

• Flexible vacation policy.

• Paid holidays.