Senior Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance Intapp's partner marketing strategy across the entire ecosystem.

• Lead marketing initiatives for Intapp's AI and innovation partnerships, including foundation models, applied-AI, and agentic technology collaborators.

• Act as the primary marketing liaison for key partners and represent Intapp at partner events and executive briefings.

• Manage the Advantage sponsorship program comprehensively, including identifying positioning opportunities, tracking sponsorship funds, handling invoicing, and measuring pipeline and revenue outcomes.

• Plan and coordinate joint go-to-market strategies, co-selling campaigns, events, sponsorships, digital initiatives, content syndication, webinars, and co-branded materials.

• Influence the Firm AI category narrative through effective positioning, messaging, and thought leadership.

• Ensure proper representation of partners across Intapp's online properties, promotional materials, and marketing tools.

• Develop scalable partner activation briefs, campaign execution plans, and measurement frameworks.

• Create an AI-native operating model utilizing AI tools for content creation, research, and campaign development.

• Oversee the partner marketing roadmap and annual strategy.

• Evaluate partner tier structures, identify gaps, determine investments, set measurable objectives, and formulate quarterly plans.

• Define and monitor partner-sourced and influenced pipeline, revenue, and activation metrics.

• Maintain a reporting rhythm for marketing and alliance leadership.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience, notably in partner, channel, or alliance marketing roles.

• Proven ability to own marketing strategies and develop co-marketing initiatives that yield measurable pipeline results.

• Experience managing a partner marketing or sponsorship budget, encompassing opportunity positioning, expenditure tracking, invoicing management, and performance measurement.

• Deep understanding of LLMs, applied AI, and agentic technology.

• Active utilization of AI tools across content creation, research, and campaign execution.

• Exceptional writing and editing capabilities.

• Ability to translate complex product value into straightforward messaging tailored for various partner audiences.

• Strong leadership in managing programs and stakeholders across multiple concurrent workstreams.

• Proficiency with the contemporary B2B martech stack, including CRM, marketing automation, ABM/intent, analytics, and event platforms.

• Familiarity with professional services, legal, financial, or accounting technology markets, or the capacity to quickly adapt to a new vertical.

• Experience in marketing with and through technology alliances, AI partners, or professional services channel partners.

• Background in managing partner sponsorship, MDF, or co-op programs.

• Experience in shaping category narratives or thought leadership in a rapidly evolving technology landscape.

• Experience working in conjunction with a professional services or consulting go-to-market strategy.

• Willingness to travel domestically and internationally up to 15% of the time.

🏝️ Benefits

• Opportunities for professional development.

• Reimbursement for training and continuing education.

• Modern, open office environments.

• Complimentary lunches provided.

• Fully stocked kitchens available.

• Wellness programs to support employee health.

• Flexible time-off policies.

• Family-formation benefits.

• Support for family-building efforts.

• Paid time off for volunteering.

• Donation matching program to support charitable contributions.