Senior Partner Marketing Manager

This is a fully remote position, open to applicants in Arizona, +7 more states.

📋 Description

• Create and implement comprehensive partner marketing strategies that align with the priorities of partners and executives.

• Manage logistics for field events, including the coordination of materials, shipments, and sponsorship commitments.

• Collaborate with sales, product, and marketing teams to develop joint go-to-market strategies.

• Foster and maintain relationships with key partners and internal teams.

• Spearhead co-branded initiatives through webinars, email marketing, content development, and events.

• Keep track of market trends, competitor behavior, and industry developments.

• Monitor, analyze, and report on campaign performance to enhance return on investment.

• Maintain brand consistency across partner marketing activities and materials.

• Coordinate collaborative marketing efforts across different business units.

• Assist in contract negotiations and manage budgetary considerations.

• Enhance partner engagement, pipeline growth, brand visibility, and successful outcomes for the Alteryx Channel Organization.

⛳️ Requirements

• Minimum of 4 years of experience in partner/channel marketing or strategic alliances within a B2B setting.

• Background in technology, SaaS, or software sectors with relevant partners such as GSIs, hyperscalers, ISVs, and VARs.

• Previous experience in organizing and attending in-person partner marketing events.

• Proven record in executing joint go-to-market (GTM) strategies alongside external partners.

• Strong grasp of digital marketing, demand generation, and content marketing within a partner ecosystem.

• Outstanding project management and organizational abilities.

• Strong analytical skills to evaluate campaign success, monitor key performance indicators, and enhance performance.

• Ability to collaborate effectively with cross-functional teams, sales, and product marketing.

• Excellent communication, relationship management, and negotiation capabilities.

• Familiarity with Marketo, HubSpot, or Eloqua, as well as CRM tools like Salesforce.

• Capacity to excel in a dynamic, collaborative environment with limited supervision.

• Keen attention to detail and effective management of budgets and marketing expenditures.

• Ability to comply with U.S. export control regulations.

🏝️ Benefits

• Target annual bonus of 15% of base salary.

• Monthly Connectivity Plus stipend of $150 to assist with remote work-related expenses.

• Annual $200 reimbursement for home office expenses.

• Comprehensive medical, dental, and vision coverage.

• 401(k) plan with company matching.

• Paid parental leave, caregiver leave, and flexible time off.

• Access to mental health support and wellness reimbursement.

• Opportunities for career development and educational assistance.