Senior Partner Marketing Manager – Agency

This is a fully remote position, open to applicants in Germany, +5 more countries.

📋 Description

• Develop the comprehensive marketing strategy for agency partners, encompassing playbooks, investments, and target markets.

• Design and implement scalable self-service marketing initiatives and tailored programs for larger agency partners.

• Distribute Event-in-a-Box kits for local workshops and seminars.

• Generate email and social media campaigns, industry-specific use-case initiatives, reusable customer success stories, and demand-generation playbooks.

• Ensure programs can be executed independently by providing clear steps, editable templates, and localizable assets.

• Enhance awareness and encourage the adoption of marketing programs through extensive communication efforts.

• Monitor the funnel from program access and downloads through execution, customer opportunities, and revenue generation.

• Utilize partner feedback and performance metrics to determine what to scale, modify, or discontinue.

• Transform successful programs into repeatable models and automate program operations using n8n where applicable.

• Assess the business impact and growth generated by agency partners.

⛳️ Requirements

• Proven experience in developing one-to-many partner marketing programs that have been adopted by hundreds or thousands of partners, with measurable adoption statistics.

• Expertise in creating self-service marketing kits, templates, and playbooks tailored for non-marketers.

• Familiarity with the constraints of small consultancies regarding time, budget, and marketing expertise.

• Goal-oriented measurement of execution and pipeline outcomes.

• Capability to operate as a first hire with limited design and development resources, rapidly deploy pilots, and enhance them using real data.

• Experience managing programs across multiple regions and segments, with the ability to localize them without starting from scratch.

• Background in developing customized marketing programs in collaboration with large partners over several months or quarters (preferred).

• Experience in agency, solutions-partner, or reseller programs within a software company (preferred).

• Familiarity with building workflows in n8n or similar platforms (preferred).

• Experience in designing field events or workshops that are executed by others (preferred).

• Professional working proficiency in a language other than English (preferred).

• Right to work is required for countries outside of Germany.

• English is the primary language of the company.

🏝️ Benefits

• Competitive salary.

• Equity ownership opportunities.

• Europe: 30 days of vacation in addition to public holidays.

• US: 20 vacation days, 8 sick days, plus public holidays.

• Europe: benefits aligned with local country standards.

• US: a variety of low-premium, low-deductible medical plans, including a no-cost premium HDHP option with pre-funded HSA, dental, and vision coverage.

• Europe: pension contributions based on local country standards.

• US: 401(k) retirement plan with a 4% employer matching contribution.

• US: company-sponsored short-term and long-term disability insurance along with life insurance.

• Annual professional development budget of €1K (or equivalent) for courses, books, events, or coaching.

• Regular hackathons.

• Remote-first work environment across Europe with periodic off-site gatherings.

• $100 monthly stipend to support open-source projects.

• Commitment to transparency regarding company operations and performance.