Senior Partner Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement partner lifecycle marketing initiatives that facilitate partner recruitment, onboarding, activation, engagement, retention, and growth.

• Design and oversee partner nurturing campaigns, email communications, newsletters, and targeted engagement strategies.

• Assist in partner onboarding efforts to expedite time-to-first-opportunity and time-to-first-sale.

• Encourage involvement in partner training, certifications, incentives, MDF programs, co-marketing efforts, and partner events.

• Recognize lifecycle milestones and engagement prospects in collaboration with Channel Sales, Partner Enablement, and Marketing teams.

• Categorize partner audiences based on partner type, performance, engagement, geography, and business goals.

• Manage campaign execution utilizing marketing automation, CRM, and partner management systems.

• Monitor, analyze, and report on lifecycle metrics such as engagement, activation, program adoption, pipeline contribution, and revenue influence.

• Discover optimization opportunities and enhance partner experiences and campaigns based on performance insights.

• Aid in organizing partner-focused webinars, virtual events, workshops, and enablement initiatives.

• Keep campaign documentation, reporting, and operational processes to ensure scalability and effectiveness.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2-5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a similar area.

• Proven experience in executing multi-channel marketing campaigns and nurturing programs.

• Familiarity with marketing automation and CRM platforms.

• Demonstrated capability to assess campaign performance and provide data-driven recommendations.

• Proficient in Microsoft Office and marketing reporting tools.

• Candidates participating in remote interviews are required to be on camera during all video sessions.

• Background checks will be conducted for this position.

• Offer may be contingent upon authorization to receive software or technology regulated under U.S. export control laws and regulations.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• 401k match.

• Training and career development programs.

• Comprehensive private benefits package including medical, mental health, dental, disability, life, and AD&D, along with value-added services.

• Robust Employee Assistance Program (EAP) featuring mental health services.

• Fertility assistance and paid parental leave.

• Variable incentive compensation.

• New hire equity grants.