Enterprise Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement go-to-market strategies that are in line with growth objectives, priority accounts, key industries, priority solutions, and buyer requirements.

• Convert portfolio strategy and market opportunities into cohesive marketing plans.

• Oversee account segmentation and targeting efforts.

• Formulate marketing plans, activation schedules, communication rhythms, and targeted initiatives.

• Facilitate new customer acquisition, growth within current clients, and progression of high-value prospects.

• Create buyer-focused solution positioning, value propositions, messaging frameworks, and business narratives.

• Identify buyer personas and link solution value to industries, use cases, decision-making criteria, and stages of the buyer journey.

• Ensure consistent messaging for enterprise and solutions across marketing, sales, and customer interactions.

• Direct the development, upkeep, and governance of enterprise, solution, and sales enablement materials.

• Produce client-facing resources such as presentations, fact sheets, sell sheets, thought leadership pieces, success stories, videos, demos, microsites, and digital content.

• Develop sales enablement tools including messaging guides, battlecards, competitive resources, objection-handling documents, buyer guidance, case studies, and value proposition frameworks.

• Provide sales and account teams with customized content and tools.

• Plan and implement integrated multi-channel campaigns across email, digital platforms, paid media, webinars, direct mail, sales outreach, and events.

• Oversee the entire campaign lifecycle from strategy and segmentation to execution, measurement, and optimization.

• Coordinate marketing and sales activations along with event follow-ups.

• Set performance metrics and report on pipeline, conversion rates, opportunity progression, speed, and ROI.

• Convert performance metrics into strategic recommendations for targeting, messaging, content, channel variety, campaign design, and resource distribution.

• Collaborate across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing.

• Define ownership, workflows, timelines, approvals, and handoffs.

• Gather insights on market trends, buyers, accounts, and field data to guide strategy and investment decisions.

• Foster accountability for deliverables, adoption rates, performance evaluation, and ongoing enhancement.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Over 10 years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related area.

• Demonstrated success in developing and executing go-to-market strategies and integrated marketing programs.

• Strong expertise in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement.

• Experience collaborating with sales and business leaders to enhance pipeline growth, customer acquisition, account expansion, and opportunity advancement.

• Proven track record in creating and executing integrated, multi-channel marketing campaigns.

• Strong analytical skills with the capability to translate marketing performance data into actionable business insights.

• Experience in measuring marketing-sourced and marketing-influenced pipelines, campaign performance, conversion rates, and return on investment.

• Excellent cross-functional leadership and stakeholder management abilities.

• Outstanding communication, presentation, project management, and organizational skills.

• Capacity to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment.

🏝️ Benefits

• Remote work from home.

• Health & Welfare Benefits, including health insurance coverage.

• Optional dental and vision programs.

• Life and disability insurance.

• Retirement savings plan.

• Employee discounts on merchandise, services, travel, and more.

• Opportunities for career advancement.

• Paid training.

• Paid time off (PTO) or vacation and/or sick leave.

• Paid holidays.

• Positive work environment.

• Culture of diversity and inclusion.

• Bonus or incentive eligibility based on business needs.