Channel Marketing Manager

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Convert GTM strategies and priorities into executable programs, plans, timelines, and deliverables.

• Oversee comprehensive program planning and execution across various channels and customer interactions.

• Collaborate with cross-functional teams, channel partners, and stakeholders to ensure alignment and timely execution.

• Identify potential execution risks, dependencies, resource requirements, and strategic challenges.

• Develop and uphold program processes, tools, and best practices.

• Implement customer and channel initiatives that support sales and commercial objectives.

• Organize distributor, showroom, merchandising, customer engagement, and promotional activities.

• Manage promotional and customer programs, including requirements, communications, assets, timelines, and deliverables.

• Monitor program KPIs, participation rates, adoption metrics, business outcomes, and ROI.

• Generate performance reports, share insights, and suggest enhancements.

• Oversee program budgets, forecasting, actual expenditures, resources, and collaboration with external partners.

• Provide guidance, assistance, and development to the GTM Marketing Specialist.

• Collaborate with Sales, Product, Marketing, Finance, Digital, Creative teams, and channel partners.

• Report program status, challenges, performance metrics, and recommendations to leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or similar fields.

• Proven experience in managing cross-functional programs from planning to execution.

• Strong analytical abilities, budget management expertise, and problem-solving skills.

• Experience with distributors, channel partners, or customer-facing programs is preferred.

• Excellent communication, organizational, and stakeholder management skills.

• Experience in industrial, manufacturing, distribution, or durable goods sectors is preferred.

• Willingness to travel up to 35%.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and advancement.

• A collaborative and dynamic work environment.