Senior Global Marketing Manager, Molecular

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Lead the growth and implementation of the molecular diagnostics portfolio for transplant and clinical diagnostic applications.

• Recognize unexploited market segments, formulate expansion strategies, and construct evidence-based frameworks for adoption that can scale across various regions.

• Create market narratives and launch initiatives that convert intricate scientific and clinical value into demand generation programs.

• Collaborate with Medical Affairs, MSLs, HEOR/MAVE, and regional teams to establish evidence requirements and devise clinical education strategies.

• Develop activation playbooks tailored for specific regions, accommodating diverse regulatory environments.

• Generate compliant content for digital, video, email, and sales enablement channels.

• Manage integrated campaigns from strategic planning to execution.

• Assess campaign effectiveness and refine activities to meet revenue objectives.

• Promote the adoption of diagnostic technologies that enhance transplant patient outcomes on a global scale.

⛳️ Requirements

• Advanced degree with 6 years of experience, or a Bachelor's degree with 8 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics fields.

• Preferred academic backgrounds include Life Sciences, Molecular Biology, Immunology, Marketing, or a related discipline.

• Extensive knowledge in market creation, segmentation analysis, and strategic long-range planning, including market sizing and identifying growth opportunities.

• Proven capability in identifying barriers to adoption and creating strategies to address them within clinical and diagnostic markets.

• Experience collaborating with Medical Affairs, MSLs, HEOR, or clinical teams to establish evidence roadmaps and clinical validation strategies.

• Ability to construct scalable frameworks and activation playbooks across diverse regulatory landscapes.

• Track record of success in global product launches and managing campaigns from planning to sales enablement handoff.

• Proficient in storytelling and content creation across a variety of formats, including long-form, short-form, digital, video, and email channels.

• Strong grasp of customer journey marketing and integrated demand generation strategies aligned with revenue objectives.

• Skilled in developing compliant, non-promotional clinical education and market-conditioning content.

• Experience with molecular diagnostics technologies such as NGS, PCR, and genotyping, as well as transplant diagnostics applications including HLA and histocompatibility, is preferred.

• Strong analytical capabilities for interpreting scientific and technological trends and spotting competitive market opportunities.

• Ability to convey complex scientific and clinical ideas into persuasive commercial value propositions.

• Exceptional ability to collaborate across functions within matrixed global organizations.

• Advanced skills in digital marketing tools, platforms, and emerging techniques, including generative AI and answer engine optimization.

• Strong project management and performance measurement skills.

• Excellent communication and presentation abilities for clinical and commercial stakeholders.

• Willingness to travel internationally up to 25–30% of the time.

• Proficiency in English is required; additional languages are a plus.

🏝️ Benefits

• A selection of national medical and dental plans, along with a national vision plan, including health incentive programs.

• Employee assistance and family support initiatives.

• Commuter benefits.

• Tuition reimbursement.

• A minimum of 120 hours of paid time off (PTO).

• Ten paid holidays each year.

• Paid parental leave: three weeks for bonding and eight weeks for caregiver leave.

• Accident and life insurance.

• Short- and long-term disability coverage as per company policies.

• Competitive 401(k) U.S. retirement savings plan.

• Employees’ Stock Purchase Plan (ESPP), enabling eligible employees to buy company stock at a discount.

• Variable annual bonus based on company, team, and/or individual performance outcomes.

• Fully remote work arrangement.