Senior Integrated Marketing Specialist

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Develop, execute, and plan integrated marketing strategies for both internal and external audiences.

• Convert stakeholder requirements into effective marketing strategies, campaigns, communications, and deliverables.

• Create and manage campaign strategies across various channels, including email, intranet, digital content, presentations, print, video, events, social media, and more.

• Ensure alignment of messaging, creative execution, distribution, timing, and objectives by coordinating campaign components.

• Oversee marketing projects from initial requests to final delivery, managing scope, deliverables, timelines, dependencies, resources, reviews, approvals, documentation, and final outputs.

• Handle multiple simultaneous projects and maintain strong relationships with stakeholders.

• Compose, edit, and proofread content for campaigns, emails, intranet articles, presentations, employee communications, digital content, events, educational materials, launches, and corporate announcements.

• Simplify complex, technical, or operational information into clear messaging tailored for the audience.

• Collaborate with subject-matter experts and perform independent research.

• Foster productive relationships across the organization and act as a marketing partner.

• Design presentations, Canva documents, flyers, one-pagers, digital graphics, campaign materials, and routine creative assets.

• Collaborate with the Senior Creative Marketing Specialist on advanced design projects, visual storytelling, video production, animation, or sophisticated creative execution.

• Assist with marketing intake, prioritization, project management, campaign calendar, editorial calendar, documentation, workload management, and digital asset processes.

• Establish and maintain workflows, templates, checklists, standard operating procedures, and departmental resources.

• Aid in campaign measurement by identifying success metrics, analyzing data, documenting outcomes, and suggesting improvements.

• Develop and maintain surveys, forms, tracking links, QR codes, reporting tools, contact lists, and distribution information.

• Support corporate events, conferences, employee initiatives, and organizational programs.

• Coordinate with vendors, manage quotes, orders, production requirements, stakeholder meetings, approvals, final distribution, proofreading, quality checks, and administrative tasks.

• Report to the Marketing Manager and collaborate with Creative Marketing, Communications, subject-matter experts, leadership, and cross-functional partners.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, public relations, or a related discipline, or an equivalent combination of education and professional experience.

• 5+ years of progressive experience in marketing, communications, project management, or a related field.

• Proven ability to independently manage marketing projects from inception to completion.

• Experience in coordinating multiple projects, deadlines, and stakeholder groups concurrently.

• Strong grasp of marketing principles, audience segmentation, messaging strategies, integrated campaigns, communication channels, and channel strategy.

• Excellent project management, organizational, time management, research, critical thinking, problem-solving, writing, editing, and proofreading skills.

• Ability to distill complex or technical information into clear, accessible content.

• Capability to work effectively with incomplete information or loosely defined requests.

• High proficiency in Microsoft PowerPoint and Microsoft 365.

• Working knowledge of Canva.

• Basic familiarity with Adobe Creative Cloud for routine edits and creation of marketing materials.

• Strong attention to detail, accuracy, professional judgment, written and verbal communication, stakeholder collaboration, and follow-through.

• Ability to engage effectively with employees and leaders across various functions and levels.

• Willingness to undertake strategic, creative, production, operational, and administrative tasks.

• Preferred experience in supporting internal and external marketing, integrated multi-channel campaigns, employee engagement, employer branding, corporate programs, presentations, or long-form content.

• Preferred experience in B2B, construction, manufacturing, engineering, infrastructure, technology, or data center sectors.

• Preferred familiarity with digital analytics, campaign measurement, events, vendors, promotional programs, process development, multimedia, SharePoint, Planner, Forms, Mailchimp, SurveyMonkey, Canva, or similar platforms.

🏝️ Benefits

• Competitive salary with incentive opportunities that recognize your achievements and contributions.

• Medical, dental, and vision insurance coverage.

• Life and disability insurance programs.

• Options for voluntary benefits.

• Generous paid time off policy.

• Education assistance and tuition support.

• Retirement and savings programs.