Channel Marketing Manager

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Convert GTM and commercial strategies into well-coordinated, customer-ready initiatives across various channels and the purchasing journey.

• Oversee program planning, cross-functional collaboration, execution, and performance evaluation.

• Collaborate with Sales, Marketing, Product, and channel partners to implement, assess, and enhance programs.

• Provide mentorship, support, and development to the GTM Marketing Specialist.

• Transform GTM strategies into actionable programs, timelines, and deliverables.

• Direct comprehensive program planning and execution across channels and customer interactions.

• Coordinate cross-functional teams and partners while managing execution risks, dependencies, and resource requirements.

• Establish program processes, tools, and best practices.

• Implement customer, channel, promotional, distributor, showroom, merchandising, customer engagement, and promotional programs.

• Monitor KPIs, participation, adoption, and business outcomes; prepare performance reports and recommendations.

• Conduct post-program assessments to enhance program efficiency and ROI.

• Manage program budgets, forecasts, actual expenditures, resources, and external partners.

• Collaborate with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners.

• Communicate program status, challenges, performance, and recommendations to leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Over 5 years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related areas.

• Proven track record of managing cross-functional programs from planning to execution.

• Strong analytical, budget management, and problem-solving capabilities.

• Preferred experience working with distributors, channel partners, or customer-facing programs.

• Excellent communication, organizational, and stakeholder management skills.

• Experience in industrial, manufacturing, distribution, or durable goods industries is preferred.

• Willingness to travel up to 35% of the time.

🏝️ Benefits

• Competitive annual salary.

• Commitment to equal employment opportunity and fair treatment.

• Opportunities for career development and the ability to reach full potential.